SOURCE: Maxymiser, Inc.

Maxymiser, Inc.

August 20, 2012 09:00 ET

Paul Dunay Joins Maxymiser as Vice President of Marketing

Award-Winning B2B Marketing Expert Will Help Grow Global Customer Experience Brand

NEW YORK, NY--(Marketwire - Aug 20, 2012) - Maxymiser, the global expert in Customer Experience Optimization (CXO) including multivariate testing and personalization, today announced the hiring of Paul Dunay, Vice President of Marketing. Dunay will help the company continue its impressive US expansion, which from 2011 to 2012, involved a tripling of its US client base and the addition of many flagship clients including Alaska Airlines, Harry & David, IBM, Intercontinental Hotels Group, LIDS, Procter & Gamble, Sovereign Bank, Rent the Runway, Teleflora, The Finish Line, Wyndham Hotel Group, Epson America, Inc. and Chrysler, among others.

An award-winning B2B marketing expert, Dunay comes to Maxymiser with more than 20 years' success in generating demand and creating buzz for leading technology, consumer products, financial services and professional services organizations. Dunay's unique approach to integrated marketing has led to his recognition as a BtoB Magazine Top 25 B2B Marketer of the Year for 2010 and 2009 and winner of the DemandGen Award for Utilizing Marketing Automation to Fuel Corporate Growth in 2008. He was also a finalist for the last six years in a row in the Marketing Excellence Awards competition of the Information Technology Services Marketing Association (ITSMA), and is a 2010 and 2005 gold award winner in Driving Demand.

"Paul's impressive qualifications make him the perfect candidate to help drive Maxymiser's global growth," said Mark Simpson, President and Founder of Maxymiser. "Leading industry analysts have recognized Maxymiser's customer experience optimization solutions as best-in-class. Now with Paul's help, many of the world's top CMOs will realize the same."

Prior to Maxymiser, Dunay was the Chief Marketing Officer of Networked Insights, a leader in social media analytics, and author of five "Dummies" books: Facebook Marketing for Dummies (Wiley 2009), Social Media and the Contact Center for Dummies (Wiley Custom Publishing 2010), Facebook Advertising for Dummies (Wiley 2010), Facebook Marketing for Dummies 2nd Edition (Wiley 2011) and Facebook Marketing for Dummies 3rd Edition (Wiley 2012). Dunay holds an Executive Certificate in Strategy and Innovation from MIT's Sloan School of Management and a bachelor's degree in Marketing and Computer Science from Ithaca College. He lives in Greenwich, Connecticut with his wife and two children.

To learn more about Maxymiser, its services and clients, visit

About Maxymiser

Maxymiser is the global expert in Customer Experience Optimization (CXO), including multivariate testing and personalization solutions. Brands such as Alaska Airlines, Chrysler, Sovereign Bank and Teleflora use Maxymiser to drive the most effective online customer experiences which increase conversion rates, revenue and consumer loyalty. Maxymiser combines online testing and automated personalization into a single platform that empowers marketers to launch comprehensive optimization campaigns on-the-fly without the need for IT resources. This patent-pending OneTouch Network connects once to your website, mobile sites, or mobile apps to leverage all Maxymiser solutions and existing data sources to drive highly personalized experiences for every individual. Founded in 2006, Maxymiser is a rapidly expanding, private company with offices in New York, London, San Francisco, Edinburgh and Dusseldorf, as well as a global network of marketing and technology partners. The company's conversion management solutions and reporting infrastructure are recognized by leading industry analysts as best-in-class.

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