August 09, 2012 06:00 ET

Paul Porrini Appointed as YuMe General Counsel and Secretary

Former Hewlett-Packard Deputy General Counsel and U.S. Securities and Exchange Commission Attorney, Porrini Brings Decades of Experience in Governance, Mergers, Acquisitions, Investments and Alliances

REDWOOD CITY, CA--(Marketwire - Aug 9, 2012) - YuMe, the leading provider of digital brand advertising software and services, today announced it has appointed Paul Porrini as General Counsel and Secretary. With more than two decades of experience, Porrini joins YuMe after serving most recently as Vice President, Deputy General Counsel and Assistant Secretary at Hewlett-Packard. In his new role, Porrini will lead YuMe's global legal team, providing legal support to the board of directors and all business units globally, including HR, Finance, Sales, Marketing and Strategy/Business Development.

Porrini's work will bolster YuMe's legal foundation and support YuMe's delivery of the industry's most immersive, brand advertising solutions, which provide rapid retention and recall by consumers, motivate purchasing decisions, create brand favorability, and drive brand lift.

"As we continue expanding our ecosystem of advertising agency customers and distribution partners, as well as our business overseas, it's imperative that the strength of YuMe's legal counsel match the expanded scope and objectives of our operations," said Jayant Kadambi, CEO of YuMe. "We are honored that an executive with such extensive experience has chosen to join our team. We are certain that Paul's expertise across a variety of legal disciplines will help us achieve our bullish corporate objectives."

Before his work with HP, Porrini served as Senior Vice President, General Counsel and Secretary with Bluestone Software, which was acquired in 2001 by HP. Prior to Bluestone, he held partner and associate roles at several private firms. Porrini began his legal career as an Attorney Advisor in the Division of Corporation Finance with the U.S. Securities and Exchange Commission.

"I look forward to supporting YuMe's goal to help advertisers effectively reach today's highly-connected consumers, and across all devices," stated Porrini. "YuMe has a relentless 'clients-first' ethic, and the company is considered by many to be the industry's leading innovator in digital brand advertising and engagement. What's more, YuMe's impressive customer base speaks to the tremendous set of advantages the company offers them. I'm pleased to join such a progressive, dynamic organization."

Porrini holds a BS in Quantitative Business Analysis from the Pennsylvania State University, a JD, cum laude, from the Widener University School of Law, and an LLM (Taxation) from the Georgetown University Law Center.

About YuMe
YuMe is the software infrastructure provider powering digital video and the next generation of television with its operating system for TV 2.0. Its video advertising technology and services seamlessly connect advertisers, app developers, content distributors, consumer electronics manufacturers, and publishers across the globe. YuMe's patent-pending Relevance Engine powers its premium in-stream video ad network, the YuMe Connected Audience Network, and its industry-leading advertising management solutions, ACE for Publishers and ACE for Advertisers. The YuMe Relevance Engine matches the right ad to the right audience on whatever screen they are viewing -- PC, mobile, or connected TV. YuMe is a privately held company headquartered in Redwood City, CA with its European headquarters in London. The company is backed by Accel Partners, BV Capital, DAG Ventures, Intel Capital, Khosla Ventures, Menlo Ventures, Samsung Ventures, Translink Capital and WestSummit Capital. For more information, visit, follow @YuMevideo on Twitter (, or like YuMe on Facebook at

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