SOURCE: Airwide Solutions

June 30, 2008 09:00 ET

Paul Ruppert Tapped as Managing Editor of Leading Mobile Messaging and Marketing Blog

BOSTON, MA--(Marketwire - June 30, 2008) - Beeline Labs, a marketing innovation firm, and Corante, the blog media company, today announced the appointment of Paul Ruppert as managing editor of the Mobile Messaging 2.0 thought leadership blog. Beeline Labs and Corante co-produce the blog, which launched in May 2007 and is sponsored by Airwide Solutions.

Mobile Messaging 2.0 (MM2) has emerged as a hub of content, conversation and community for those interested in the latest news and developments impacting mobile messaging technology including enhanced SMS, Mobile Instant Messaging, MMS, the mobile internet, mobile payments, advertising, marketing and media.

MM2 topics range from an analysis of iPhone adoption, to mobile social networking to monetization models and messaging infrastructure technology. Recent posts include: "Is Mobile Advertising Bad Phorm?"; "Kill or Cure the iPod Touch Platform"; "Mobile Zen"; and an interview with Steve Bratt, CEO of the World Wide Web Consortium. Present and past contributors include Imran Ali, Debi Jones, Darla Mack, Russell Shaw, Peggy Ann Salz, Ewan Spence, and Oliver Starr.

As Managing Editor and contributor, Paul Ruppert brings a broad business and technology perspective to MM2. Ruppert has held numerous executive roles at both early stage and established companies in the mobile industry including Mobile365, the leading provider of mobile messaging interoperability, which grew to a $110 million enterprise. Before Mobile 365 Ruppert helped launch PacBell Wireless. He is also the co-author of US & EU patents for international SMS cross protocol exchange. Paul's personal blog is

MM2 is an example of an emerging social media platform that offers a forum for discussion among community members, marketers and thought leaders to share insight on a rapidly changing industry. The blog was recently recognized last year with a 2007 Award of Excellence from the Society for New Communications Research (SNCR).

"At MM2 we're bringing together a group of independent experts who contribute their own insights, observations and the occasional rant," says Hylton Jolliffe, a partner at Beeline Labs, which produces the blog for sponsor Airwide Solutions. "This creates a richer and more active experience for those seeking trustworthy information than is possible with typical corporate or even most individual blogs. Great content, trust and connections are what build readership faster and connect participating companies in more meaningful ways with prospects and customers."

"We see the MM2 blog as an innovative way for us to be associated with some of the most interesting thinkers and writers in the mobile industry, and for prospects, partners and customers to learn about Airwide in a social media, conversational context that's not just all about us," said Jay Seaton, vice president of marketing at Airwide Solutions. "In the world of Web 2.0, a blog like MM2 becomes a sales and marketing platform, not just a social media tactic."

About Airwide Solutions

Airwide Solutions is the leading provider of next-generation mobile messaging and wireless internet infrastructure, applications and solutions. Its products help more than 120 wireless operators worldwide drive mobile messaging usage and revenues and enables them to leverage multiple delivery channels and next-generation infrastructure in new and more powerful ways. With a history of industry firsts -- including the first text message ever sent, the introduction of the first SMS router, the first A2P MMS push gateway and mobile service control which enables mobile context, personalization and profiling -- the company continues to pioneer new technologies. Airwide's open, tiered Fusion architecture offers mobile operators advanced revenue options, a practical pathway to Mobile Messaging 2.0 and a foundation to bridge mobile messaging and mobile internet.

Airwide Solutions operates globally with offices in Europe, the Americas, Asia Pacific and Africa. For more information about Airwide Solutions, please visit

About Beeline Labs

Beeline Labs, a marketing innovation firm, specializes in reinventing core marketing processes -- from lead generation, PR and thought leadership, to customer service and product innovation -- through social media and other marketing 2.0 strategies and programs so that they once again deliver predictable results and competitive differentiation.

About Corante

Corante, the world's first blog media publisher, is a pioneering social media company that hosts leading thinkers and critical conversations about important themes and topics in technology, business, law, and science. Corante's goal: helping decision-makers better understand their world.

Contact Information

  • For further information please contact:

    Brenda Suarez
    Airwide Solutions
    Email: Email Contact
    Tel: 781-229-2406 ext. 2731

    Elena Dunn
    Email: Email Contact
    Tel: +44 (0) 207-751-4444

    Kristin Conforti
    PAN Communications
    Email: Email Contact
    Tel: 978-474-1900