SOURCE: EVINE Live Inc.

EVINE Live Inc.

March 23, 2015 08:05 ET

Paula Deen Premieres on EVINE Live Selling Exclusive Food and Pantry Product Line and Interacting With Fans on Google+ Hangouts

MINNEAPOLIS, MN--(Marketwired - Mar 23, 2015) - EVINE Live Inc. (NASDAQ: EVLV), a digital commerce company (evine.com), will debut Paula Deen's Kitchen on Thursday, March 25th, 2015. Fans will also have an opportunity to interact with Paula and her family in live Google+ Hangouts online. Paula Deen, a culinary icon who has authored 14 cookbooks that have sold more than 11 million copies, is bringing her Southern charm to EVINE Live along with a fabulous collection of exclusive food and pantry products, plus delicious, mouth-watering recipes.

"We're thrilled to finally debut Paula Deen's Kitchen," said Russell Nuce, Chief Strategy Officer of EVINE Live. "Our viewers have been buzzing with excitement on social media since we announced on February 13th that she would be joining us. We look forward to welcoming her fans to the network, where they will be able to shop, share, and smile with their favorite 'Queen of Southern Cuisine.'"

"I'm so excited to debut my new show on EVINE Live," said Paula Deen. "Y'all are going to love the fabulous and flavorful products we have lined up for you to enjoy!" 

During multiple live shows, Paula will offer an exclusive assortment of food and pantry items for purchase, including her Signature Ham, Ooey Gooey Butter Cake mix, sugar-free chocolates, cooking-essential spices and rubs. Paula will also present a limited number of signed cookbooks and other exclusive products only available at EVINE Live.

Fans will have the opportunity to get up close and personal with Paula throughout the day. After her 12pm ET show on March 25th, Paula will be joined by her family and fans in a live Google+ Hangout to share family stories, favorite cooking moments, and more. Fans will get the chance to have their questions answered by Paula live on-air and online. Visit http://www.evine.com/pauladeen to learn more about Paula Deen's Kitchen.

Culinary icon and Queen of Southern Cooking, Paula Deen is a self-made success story who learned the secrets of Southern cooking from her grandmother. Paula's first business, The Bag Lady, started her successful career and led to the opening of her first restaurant, The Lady & Sons, with her two sons Bobby and Jamie five years later. In 2014, Paula launched the Paula Deen Network, an interactive digital cooking and lifestyle network that combines great recipes, meal-planning tools and more.

Viewers are invited to tune in to EVINE Live via cable and satellite, mobile apps, and online at http://www.evine.com. EVINE Live airs on DIRECTV channels 73 and 316, DISH Network channels 134 and 228 and the nation's top cable providers. Find the EVINE Live channel in your area: http://bit.ly/1CNa450.

About EVINE Live Inc.
EVINE Live is a digital commerce company that offers customers multiple ways to shop and interact via TV, online and on mobile devices in the merchandise categories of Home, Beauty, Health & Fitness, Fashion & Accessories, Jewelry & Watches and Consumer Electronics. Under the leadership of Mark Bozek, who took over as CEO in June 2014, the Company has begun its repositioning to a true digital commerce company. EVINE Live has access to 88 million cable and satellite television homes and also is available nationwide via live streaming at www.evine.com. Effective November 2014, the Company's name changed to EVINE Live Inc. and its NASDAQ trading symbol changed to EVLV. 

Please visit www.evine.com/ir for more investor information.

About Paula Deen
Paula Deen Ventures (PDV) partners with world-class product lines and food manufacturers to deliver great products to her fans. Paula Deen has sold over 11 million copies of her 14 cookbooks. Deen's first live tour, "Paula Deen Live!" commenced in June 2014, and featured cooking demonstrations, games, and stories with Paula and her fans. In September 2014, PDV launched the "Paula Deen Network," a subscriber-based interactive digital experience that broadcasts a variety of exclusive content featuring Paula anytime, anywhere. She showcases her signature Southern dishes and simple, healthy meals in a fun, unscripted format on a daily basis with all-new recipes, episodes and cooking tools. The Lady & Sons, the Savannah, Georgia restaurant Paula founded with her sons, Jamie and Bobby Deen, remains one of the country's most popular regional restaurants. On March 11, 2015, Paula launched her first free mobile game, Paula Deen's Recipe Quest. In April 2015, she will open her new restaurant, Paula Deen's Family Kitchen, in Pigeon Forge, TN. In May 2015, PDV will debut Paula's podcast, Get Cooking with Paula Deen, and radio show, What's Cooking with Paula Deen. On September 8, 2015, PDV will release Paula's cookbook, Paula Deen Cuts The Fat. Deen's robust social media following includes Facebook (4.5 million likes), Twitter (1.31 million followers) and Pinterest (265,000 followers). Paula Deen Ventures is headquartered in Savannah, Georgia, with offices in New York.

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