SOURCE: Dussault Apparel, Inc.

October 14, 2008 09:00 ET

Pavé Presents: Dussault Apparel's Jason Dussault and Bloodline Design's Malcolm Norman Collaborate to Design 2 Pairs of Denim Worth $250,000 Each

One of Two $10,000 Prototypes Will Be Displayed at Retailer 'Kustom' in New York During a Special In-Store Event; Portion of Profits to Be Donated to Canuck Place Children's Hospice Charity

LOS ANGELES, CA--(Marketwire - October 14, 2008) - Dussault Apparel, Inc. (OTCBB: DUSS) -- Dussault Apparel™ Founder, Chairman and Head Designer, Jason Dussault, is pleased to announce the Company has collaborated with Bloodline™ Design's Malcolm Norman to design 2 pairs of denim adorned with 18K gold, colored diamond, and ruby wallet chains, giving the jeans a total value of $250,000 each.

A prototype worth $10,000 will be put on display at retailer 'Kustom' in New York on Thursday, October 16th.

Canadian designer Jason Dussault will be in attendance to present the design during a meet and greet from 6-9 PM. Guests will have the opportunity to view the prototype and purchase the full range of Dussault Apparel™ denim, as well as enjoy a storewide 20% discount. Pavé will serve up their ultra luxurious, diamond distilled spirit, as SoHo's DJ Lui spins music and Jason Dussault affects a pair of denim on site to demonstrate some of the processes involved in creating his unique line, 'Trashed.'

Dussault and Norman's one-of-a-kind $250,000 Marquis Rose Gold wallet chain is designed with 1080 grams of 18K gold, set with 16, 1 carat rubies and 8, .05 carat color diamonds in the skull eyes and 26, .05 carat rubies on the daggers and cross. The prototype was recreated in bronze with semi-precious stones, and revealed during Phoenix Fashion Week.

Jason Dussault, Dussault Apparel™ Founder and Head Designer, has experience with standout fashion pieces, often creating stage pants for many rock stars and famous performers. His latest designs are featured in Nickelback's European tour and on Criss Angel for his Believe™ show in Las Vegas.

As well, the new line of Dussault™ t-shirts, denim, jewelry and luggage will be available for purchase at the event. This includes a limited number of jeans from their line, 'Trashed.' Each piece of 'Trashed' denim is hand-sewn, hand-painted, dyed and washed 13 times. This unique process creates depth and layers, giving these jeans originality and a one-of-a-kind feel. 'Trashed Denim' retails for $375.00. Additional information may be found by visiting www.dussaultapparel.com/trashed. Other styles of premium denim from Dussault Apparel™ will also be available, and are priced from $125.00.

Jason Dussault is also pleased to announce that the Company will be donating a portion of profits from these jeans to Canuck Place Children's Hospice based in Canada. Jason states, "Dussault™ will give 50% of profits from the sale of the $250,000 jeans and the $10,000 prototypes to Canuck Place. If not sold on the current tour in New York and LA, the jeans will be auctioned off with 50% of the profits going to Canuck Place. As well for all jeans sold at Kustom and The Dussault Motel Store, $10 from every sale of the 'Trashed Denims,' which retail for $375, and $5 from the sale of every $125 jean will be donated to Canuck Place."

Filomena Nalewajek, Chief Executive Officer of Canuck Place, comments, "Jason is a great friend of Canuck Place and we are extremely grateful to him for choosing our organization to benefit from this special design initiative. As the first free-standing children's hospice in North America, we are proud to provide leadership throughout Canada and the United States to other organizations looking to introduce a similar model of care, like George Mark House located outside of San Francisco. Partnerships like the one we enjoy with Dussault Apparel™, help us continue our important work helping children with life-threatening illnesses and their families make the most of the precious time they have left."

Canuck Place Children's Hospice opened its doors in 1995 as the first free-standing children's hospice in North America. Today it is recognized globally as a leader in pediatric palliative care sharing knowledge, expertise and research regionally, nationally and internationally to assist in the further development of best practices in this field.

Dussault Apparel, Inc. is a designer, manufacturer, wholesaler and retailer of high-end quality apparel, its expanding product line includes custom designed hoodies, jeans, jewelry, t-shirts, hats and leather goods. An accelerated growth company, Dussault Apparel, Inc. trades on the Nasdaq OTC: BB as DUSS. www.dussaultapparel.com

Kustom NY provides a unique shopping experience at the South Street Seaport. Within walking distance from the Financial District, you'll find some of the top brands in trendy fashions for men and women. Kustom's numerous brands include: Von Dutch, Ed Hardy, Converse, True Religion, Affliction, Toxic Fish, Akiko and Sinful. One of the masterminds behind Kustom is Juan Justicia. Juan Justicia has 8 years experience as a fashion specialist with Scoop in New York City, the Hamptons, and Miami. He has also worked with the iconic SoHo fashion emporiums, Atrium and Lounge. He has now opened his own store to bring cutting-edge trends and fashions to Lower Manhattan. Kustom NY, 188 Front St., 212-742-1272.

Pavé® is a 60 proof crystal clear fruit liqueur distilled over genuine diamonds. With a luxurious flavor as smooth and sexy as the diamonds it is distilled with, Pavé was designed to be a standalone drink, though it can also be enjoyed with a splash of your favorite mixer. Pavé is a unique all natural liqueur imported from Europe that is truly in a class of its own. Presented in a statuesque bottle, adorned with Swarovski® crystals, Pavé is as extravagant and glamorous as those who consume it. www.pavespirits.com

Dussault Apparel™ Press images: www.dussaultapparel.com/press

Forward-Looking Statements

This news release contains "forward-looking statements," as that term is defined in Section 27A of the United States Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. Statements in this press release that are not purely historical are forward-looking statements and include any statements regarding beliefs, plans, expectations or intentions regarding the future. Such forward-looking statements include, among other things, the showing of the jeans at Kustom in New York or the Dussault store in Los Angeles, their re-creation in semi-precious stones or the construction of a bronze prototype and the release "Trashed" line of apparel and the subsequent sales and/or auction of the two pairs of jeans and the Trashed line of apparel.

Actual results could differ from those projected in any forward-looking statements due to numerous factors. Such factors include, among others, Dussault's ability to design and manufacture its products, the ability of the products to gain market acceptance, and the difficulties faced by an early stage retail fashion company in the competitive retail fashion industry. These forward-looking statements are made as of the date of this news release, and the Company assumes no obligation to update the forward-looking statements, or to update the reasons why actual results could differ from those projected in the forward-looking statements. Although the Company believes that the beliefs, plans, expectations and intentions contained in this press release are reasonable, there can be no assurance that such beliefs, plans, expectations or intentions will prove to be accurate. Investors should consult all of the information set forth herein and should also refer to the risk factors disclosure outlined in the Company's recent current reports on Form 8-K, our annual report on Form 10-KSB, our quarterly reports on Form 10-QSB, and other periodic and current reports filed from time to time with the Securities and Exchange Commission.

Contact Information