March 19, 2013 12:06 ET

Pay-As-You-Go Sky Sports Comes to NOW TV

LONDON, UNITED KINGDOM--(Marketwire - March 19, 2013) - From today millions of people can enjoy the best live sport on a simple pay-as-you-go basis with the launch of Sky Sports on NOW TV, the new internet TV service from Sky.

With no contract, set-up costs or installation, NOW TV offers a new and flexible way to access great live sport. For just £9.99, customers can get unlimited 24-hour access to all six Sky Sports channels.

Launching on NOW TV opens up Sky Sports to new audiences. It is perfect for those people who want the flexibility to buy specific matches or events, or to take advantage of a whole day of live sport. Because NOW TV offers instant access, customers can enjoy the UK's best line-up of live sport at the touch of a button on the most popular connected devices, including Xbox 360, computers, tablets and smartphones.

2013 is Sky Sports' biggest year yet, and NOW TV customers can enjoy instant access to a wide range of great matches and events, including:

  • Exclusive live matches from the Barclays Premier League and UEFA Champions League
  • All 19 Grand Prix™ from the Formula 1® season - as well as qualifying and practice sessions
  • Exclusive coverage of the British & Irish Lions 2013 Tour of Australia
  • All 10 Ashes Test matches from home and away, exclusively live - as well as all one-day internationals and Twenty20 internationals
  • Three of golf's four Majors - including The Masters
  • Exclusive ATP tennis, including the ATP finals from The O2

NOW TV already offers instant access to Sky Movies, offering more of the latest and biggest movies at least 12 months before any other online movies subscription service. With a Sky Movies monthly pass, NOW TV customers are able to enjoy unlimited access to the entire Sky Movies collection, choosing from over 600 movies on demand at any one time, including Hollywood blockbusters and classics.

Simon Creasey, Director of NOW TV, comments:

"The launch of Sky Sports on NOW TV is a landmark moment for sports fans. For the first time you can get great value, commitment-free access to Sky Sports, all at the touch of a button. So whether it's a Grand Prix on your TV, a Premier League match on your iPad, or an Ashes Test on your PC, millions more people can now enjoy great live sport across the most popular internet-connected devices.

"And because you can start streaming in an instant, it's perfect for those people who want the flexibility to dip in and dip out."

Barney Francis, MD of Sky Sports adds:

"Sky Sports has never offered a greater choice of high-quality live sport and we've got our biggest ever summer ahead. Whether it's the Ashes, the Lions, F1, or the finale of the football season, there's something for all sports fans on Sky.

"At the same time as we're innovating on-screen, we're always looking at new ways to make our content available to customers. NOW TV is a great way for even more people to enjoy the best action from Sky Sports."

NOW TV is available across a wide range of the most popular internet-connected devices, including PC, Mac, Xbox 360, iPad and iPhone, selected Android smartphones, Roku and YouView (for movies on demand content only).

Sky Sports highlights

Mon 8 April Ford Monday Night Football - Barclays Premier League, Man United v Man City
11-14 April Golf - the Masters
16-20 May Cricket - Investec Test Series England v New Zealand 1st Test
18 May Rugby Union - Heineken Cup Final
25 May Football - UEFA Champions League Final
25-26 May Rugby League - Magic Weekend
(7 live matches featuring all 14 Super League teams across one weekend)
26 May Formula 1® - Grand Prix™ of Monaco 2013
22 June Rugby Union -British & Irish Lions 2013 - 1st Test
30 June Formula 1® - 2013 British Grand Prix™
10-14 July Cricket - The Investec Ashes 1st Test

About NOW TV

NOW TV, powered by Sky, provides instant and simple access to hundreds of films from Sky Movies and pay-as-you-go access to Sky Sports. Taking advantage of the rapid growth in broadband-connected devices, and building on Sky's experience in multi-platform TV, the service provides an additional choice to access and enjoy Sky's content.

NOW TV offers access to some of Sky's most popular programming. Sky Movies is the UK's most popular subscription movies service giving access to 600 different movies on demand including up to five new and exclusive Sky Movies premieres each week. Sky Movies also showcases most of the year's biggest blockbusters, with around three-quarters of the year's top 100 movies, based on UK box office performance in the previous year*.

NOW TV also offers a flexible way to access to Sky Sports. Customers can enjoy pay-as-you-go access to exclusively live action from the Premier League, UEFA Champions League, Formula 1®, Test cricket, US and European Tour golf, ATP tennis, European and international rugby union and much more besides.

NOW TV is available to anyone 18 or over in the UK with a broadband or 3G connection across a wide range of connected devices including PC, Mac, selected Android smartphones, iOS devices, YouView and Xbox (the Sky Movies live channels are not available on YouView and an Xbox 360 LIVE Gold subscription is required is required to watch on Xbox 360). Each device will benefits from an optimised design to deliver quality streaming with buffering minimized by the use of adaptive bitrate technology.

Currently customers can get unlimited access to Sky Movies at a cost of £15 a month. New customers can currently take advantage of a 30 day free trial followed by a three-month introductory offer of £8.99 a month. Customers can get unlimited 24-hour access to all six Sky Sports channels for £9.99.

*Comparison of online movie subscription services using top UK box office films from the past 18 months.

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