SOURCE: The Pay Per Click Store

The Pay Per Click Store

June 19, 2012 10:30 ET

Pay Per Click Advertising Agency Introduces Dynamic Keyword Insertion

PPC Advertising Clients Can Serve Ads That Precisely Match Their Users' Search Terms

MIAMI, FL--(Marketwire - Jun 19, 2012) - Pay per click advertising agency and provider of PPC management services, The Pay Per Click Store, announced today it has introduced dynamic keyword insertion, a new service to enhance the effectiveness of clients' pay per click advertising campaigns. Dynamic keyword insertion automatically inserts users' search terms directly into the ads they see, increasing the relevance and the likelihood they will click on the ad.

"For our pay per click advertising clients who offer many services or lots of varieties of a particular product, it's nearly impossible to develop ads for every single product or service they offer. Dynamic keyword insertion provides an elegant solution," said Daniel Weinbach, president and CEO of the Pay Per Click Store. "Now we can develop one or two ads with a dynamic keyword that automatically changes based on an internet user's search query. For example, if a user searches for a paisley bow tie and then for a polka-dot bow tie, the same ad will serve, but the word 'paisley' will automatically be replaced by 'polka-dot.'"

Dynamic keyword insertion is one of many PPC management services available at The Pay Per Click Store to increase the effectiveness of its clients' pay per click advertising campaigns. The goal of dynamic keyword insertion -- like many advanced PPC advertising methods -- is to serve ads that precisely reflect the needs of consumers conducting online searches.

"Pay per click advertising has limits on the number of characters allowed in an ad, so our ads have to be extremely well-written to attract attention, earn high quality scores from search engines, and motivate customers to click," said Mr. Weinbach. "Dynamic keyword insertion addresses all of these issues and makes our pay per click services more effective."

About The Pay Per Click Store
The Pay Per Click Store offers businesses a full suite of pay per click services, bundled into reasonably-priced packages or on an a la carte basis. Their approach makes it easy and affordable to launch a PPC campaign and increase website traffic. Services include campaign strategy, keyword identification, text and banner ad development, keyword matching, bid management, and comprehensive reporting. The Pay Per Click Store develops and manages campaigns across multiple platforms, including Google and Facebook. Visit or call toll-free 1-855-TO-CLICK (862-4525).

Contact Information

  • Contact:
    Meieli Sawyer
    The Weinbach Group, Inc
    (305) 668-0070