SOURCE: PayChest, Inc.

February 01, 2007 09:00 ET

PayChest e-Store Commerce Solution Is Launched

HUNTINGTON BEACH, CA -- (MARKET WIRE) -- February 1, 2007 -- PayChest, Inc. (PINKSHEETS: PYCT) today announced the release of the PayChest e-Store merchant solution, a feature-rich, fully scaleable e-commerce storefront for online businesses. The launch coincides with the company's aggressive product rollout for the first quarter of 2007.

With a clear focus to increase revenues and reduce transaction costs for online retailers and their customers, the PayChest e-Store web solution provides enhanced electronic marketing, e-commerce, order fulfillment and management tools, to small and medium-sized online business.

The electronic marketing tools provide online retailers with the data necessary to build valuable customer databases, optimizing their marketing efforts. These tools include permission-based electronic messaging, search engine optimization, analytical business reporting and tracking services.

The new service shopping cart supports an unlimited number of products, departments, categories and configurations in the shopping cart view. Further product enhancements on the platform include the support of products sold to be shipped and products and services available for downloads, such as e-books, or ring tones.

The e-Store integrates to the PayChest gateway, allowing online merchants the ability to customize their customer's ordering experience to suit their business needs. The order fulfillment process also includes easy check out capabilities and access to the shipping gateways.

"The PayChest e-Store solution leverages the latest e-commerce capabilities enhancing the online business experience for internet retailers and customers alike," said Mr. Lawson Pillay, CEO of PayChest. "PayChest's e-Store coupled with our financial services, provides our company a unique opportunity in the e-commerce space. At a benchmark price of $69.95 with enhanced services, PayChest e-Store is well positioned in the marketplace. With this new offering, we achieve the objectives of increasing online retailer revenues, provide the latest in technology, without jeopardizing quality and further reduce transaction costs for online businesses. The e-Store combined with the world rewards program, to be unveiled later this quarter, provides the e-Store retailer with increased sales through our unique affiliate marketing platform."

About PayChest

PayChest and its strategic partner companies have developed an integrated online payment processing platform utilizing cutting edge technologies to deliver payment solutions online. These payment processing solutions include turnkey payment facilitation for credit and debit cards, electronic checks, money transfer solutions, gift cards and turnkey rewards based systems.

New management within PayChest is focused on innovative and tangible products, improving the online financial experience for online consumers and e-commerce businesses worldwide. To fulfill this obligation, the new management has marked significant timelines over the next few months to streamline operations, with a focus on integrating backend transaction processing infrastructures scalable to new payment technologies and marketing opportunities.

Safe Harbor Statement

The foregoing press release contains forward-looking statements. For this purpose any statements contained in this press release that are not statements of historical fact may be deemed to be forward-looking statements. Without limiting the foregoing, words such as "may," "will," "expect," "believe," "anticipate," "estimate," "continue," or comparable terminology are intended to identify forward-looking statements. These statements by their nature involve substantial risks and uncertainties and actual results may differ materially depending on a variety of factors.

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