SOURCE: PayChest, Inc.

January 18, 2012 10:44 ET

PayChest: New Mibella Brand Trademarks

HONG KONG--(Marketwire - Jan 18, 2012) - PayChest, Inc. (PINKSHEETS: PYCT) (the "Company") is pleased to announce the Company has received confirmation of filing new trademarks in the US and UK, for a new and additional product name of "Mibella."

The Mibella trademarks have been filed on behalf of PayChest that is, or will be, the owner of record. This differs from the Flushaway® trademarks that are used under license. The UK trademark application can be viewed at www.ipo.gov.uk and the US application can be viewed at http://www.uspto.gov/trademarks/index.jsp.

The Mibella name, meaning "My beautiful," has high consumer appeal and is designed to complement the existing brand and product positioning. Mibella was created following research and feedback on brand names with the trademark filing and brand announcement delayed for competitive reasons. Final approval and registration of the trademark in the US will follow after a purchase order is received.

Many well-known consumer products are simultaneously sold under different brand names and packaging to reflect different consumer preferences across culture, language and countries.

Mibella retains all the features of the new Flushaway® product line. Both the Mibella and Flushaway® brand of flushable biodegradable women's pads and liners incorporate the latest product design to improve product performance and consumer comfort over earlier versions of Flushaway® products, previously sold in Wal-Mart, K-Mart and other major retailers.

The new Mibella brand packaging, logo design and colours have already been designed. Mibella packaging is blue and white while the Flushaway® brand will continue to be packaged in the pink, black and white colours that is currently seen on the www.paychest.com website. Over the next several weeks, the Company website will be updated to include the new Mibella brand. Shareholders are encouraged to go to the company website on a regular basis and there will be regular additions to the website.

NOTES ABOUT FORWARD-LOOKING STATEMENTS

Except for any historical information contained herein, the matters discussed in this press release contain forward-looking statements that involve risks and uncertainties, including those described in the Company's filings with OTC Markets http://www.otcmarkets.com/stock/PYCT/financials.

Certain statements contained in this release that are not historical facts constitute forward-looking statements, within the meaning of the Private Securities Litigation Reform Act of 1995, and are intended to be covered by the safe harbors created by that Act. Reliance should not be placed on forward-looking statements because they involve unknown risks, uncertainties and other factors which may cause actual results, performance or achievements to differ materially from those expressed or implied. Forward-looking statements may be identified by words such as estimates, anticipates, projects, plans, expects, intends, believes, should and similar expressions and by the context in which they are used. Such statements are based upon current expectations of the Company and speak only as of the date made.

Historical news releases on the Company can be found at http://www.paychest.com/news.htm.

Contact Information

  • Contact:

    Paychest, Inc.
    ir@paychest.com

    Tom Hands
    1-416-619-5242
    from overseas: +1-416-619-5242

    Tobie Oliver
    1-800-624-7479
    from overseas: +1-714-274-7206