Paying for an Elective Medical Procedure Is Now Easier

TALLAHASSEE, FL--(Marketwire - Oct 18, 2012) - eLayaway®, Inc. (OTCBB: ELAY) ("eLayaway" or the "Company"), parent company of DivvyTech, Inc. -- creators of innovative recurring payment technology solutions, specializing in online layaway services -- is pleased to announce a strategic partnership with Cordelia Donovan, Inc. ("CDI"), a marketing and public relations company, to offer its extensive network of healthcare providers the NuVida Payment Plan™ ("NuVida"). The exclusive marketing agreement authorizes CDI to offer and integrate NuVida into healthcare practices in search of payment alternatives beyond credit while increasing overall awareness through various provider networks. For patients, NuVida offers a debt-free payment option to those seeking elective surgery in the United States.

Similar to layaway, NuVida empowers healthcare providers with a prepayment management application that enables patients to schedule and automate a payment plan for their individual healthcare services. NuVida's powerful application and HIPPA compliant process simplifies the costly administrative and accounting duties of the front office by automating the collection of payments and reporting to designated managers.

"I am very happy to now provide my patients another payment option, such as NuVida," said Cynthia Salter-Lewis, MD. "It is a great and easy-to-use system that integrates well with my practice."

NuVida provides patients with the ability to prepay for procedures over time without using credit or having to go into debt, much like a layaway program. Procedures that are commonly funded are Cosmetic, Bariatric, Medical Spa, Vision, Laser, Dental, and Hair Restoration, amongst others. Payments can be managed online and can be either deducted on a recurring and flexible basis from the patient's checking account via ACH (Automatic Clearing House) or made in cash using MoneyGram Express Payments®.

"Many people are affected by the rising healthcare costs in the United States and need a fiscally-responsible alternative to credit," stated Sergio Pinon, CEO of eLayaway, Inc. "With the help of NuVida, patients are able to undergo elective procedures in a debt-free, affordable manner. We are happy to be partnering with a Marketing and Public Relations firm such as Cordelia Donovan, Inc. The level of recognition that Cordelia Donovan, Inc., will bring to NuVida will support our continued efforts to expand revenue opportunities and intensify traffic that increases overall returns."

"After many years of working in the cosmetic surgery industry, I am very excited for the NuVida Payment Plan," commented Cordelia Donovan, CEO of Cordelia Donovan, Inc. "This innovative payment option has opened up a new market of clientele for many plastic surgeons. Many of my clients have seen a revenue growth of 5% by capturing this loss patient market. NuVida will soon be a standard for cosmetic surgery practices around the country."

NuVida supports both prepayment programs and payment automation for providers that offer an internal financing program. Each payment plan is set towards an individual's budget and once all funds are paid, the procedure can be scheduled or rendered, both interest and debt-free. For more information on NuVida, please call 877-219-0959 or visit http://nuvidapaymentplan.com/

About eLayaway, Inc.
eLayaway®, Inc., is a publically-traded (OTCBB: ELAY) American payment and retail technology company headquartered in Tallahassee, Florida. The Company provides the management, administrative, marketing, IT and other pertinent resources for its six subsidiaries; DivvyTech, Inc., eLayaway, Inc., NuVidaPaymentPlan.com, Inc., PlanItPay.com, Inc., and Pay4Tix.com, Inc. For more information, please visit: eLayawayInc.com. Press summary, logos and screenshots available for download at: eLayaway.com/press.

About Cordelia Donovan, Inc.
Cordelia Donovan, Inc. is a New York City-based full-service public relations, advertising, marketing, and power introduction firm whose clients range from small business owners to celebrities and athletes. For more information, please visit, www.cordeliadonovaninc.com or email Cordelia@CordeliaDonovanInc.com.

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