SOURCE: PaymentOne

PaymentOne

September 21, 2010 08:27 ET

PaymentOne EVP to Speak at The NY Games Conference

Panel to Address Game Monetization -- Tuesday, September 21st at 3:30PM

SAN JOSE, CA--(Marketwire - September 21, 2010) - PaymentOne, a global leader in phone-enabled payments for publishers and digital merchants, announces Brad Singer, EVP of PaymentOne, will be speaking at The NY Games Conference happening September 21st, 2010.

Brad's knowledge of social games, mobile games, virtual goods, and virtual worlds as it relates to digital payments is leading the payment industry. Come listen in as Brad discusses how to maximize revenue, boost conversion rates, and get new customers. What payment options are out there and how to find the right mix for your business.

GAME MONETIZATION PANEL
Selling Games in 2010 and Beyond - Payment Models and Analytics You Need To Track Them
Panel session will be held from 3:30PM-4:15PM

Games account for the largest portion of paid online content, well ahead of other forms of content, such as movies/video and news. While subscriptions have proven a very successful model for games such as World of Warcraft, it might not be suitable for other online games. At the same time, GameStop, BestBuy and traditional retailers still sell physical games for billions of dollars. Redbox has proven that the rental model still works well for physical DVDs, now will similar services be successful for games? When it comes to mobile games and casual games, a model has emerged with a free version of the game and a paid version for those who are interested in upgrading. Is there enough money to go around for subscriptions? Is advertising a viable option? What hybrid models are emerging? This panel of game experts will give you a glimpse into the future of game monetization and provide many good ideas for what models will work for your products/services.

To find out more about The NY Games Conference: http://nygamesconference.com

Can't wait to talk to Brad in person at NY Games? Shoot him an email now: bsinger@paymentone.com

To learn more about PaymentOne, visit us at the show, www.PaymentOne.com or call 800-747-4028.

About PaymentOne
PaymentOne Corporation is a global leader in phone-enabled payments, and one of the world's fastest growing and profitable Payment Services Providers (PSPs). Founded in 2000, the company pioneered "no credit card required" payment and marketing services that connect digital merchants, social media publishers, content providers and network operators. PaymentOne has generated over $4 billion in new digital revenue for brand name clients including Blizzard Entertainment and America Online. The AnyPhone Network®, and its flagship PayONE Home™ and PayONE Mobile™ services, connect with over 1000 network operators and enable over a billion worldwide consumers to simply bill digital purchases on any device to their existing mobile, broadband or home phone bill. The company also holds a series of patents in fraud prevention, authentication and digital payment accounts.

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