SOURCE: Paytronix Systems, Inc.

Paytronix Systems, Inc.

July 27, 2015 09:00 ET

Paytronix Campaign Center Helps Measure and Improve Loyalty Campaign Performance

Leveraging Total Campaign History, New Tools and Statistics Bring More Data to UI and Enable Marketers to Determine Success of Campaigns in Five Minutes or Less

NEWTON, MA--(Marketwired - Jul 27, 2015) - Paytronix Systems, Inc., a leading provider of reward program solutions to restaurants and retailers, today unveiled the Paytronix Campaign Center, an enhancement to the Paytronix Rewards Platform that enables marketers to determine the effectiveness of their campaigns in five minutes or less. A combination of campaign tools and statistics, the Paytronix Campaign Center enables marketers to both measure and improve the performance of their loyalty campaigns. 

Capturing data throughout the entire history of a campaign, the Paytronix Campaign Center provides snapshots into upcoming, recurring and draft campaigns. Marketers can zero in on an anniversary, birthday or any other campaign, then drill down into occurrences to see what went right or what needs to be improved. Alternatively, Campaign Center can be used to compare one or more campaigns for additional strategic insights. Specific features include:

Graphical Lift Analysis - Enables the user to visualize the campaign's efficacy by showing the target group's spend or visit behavior before the campaign side-by-side with post campaign behavior.

Campaign Impact - Sections data by preferred timeframe -- week, month or year -- then rolls up statistics into configurable, consolidated views that tell whether or not campaigns are successful at creating incremental revenue. Quickly view the number of visits, spend, and redemptions as well as the guests average spend per redemption.

Message Volume - Tracks the number of messages sent by message type -- email, SMS, Push, and Pull.

eMail Summary - Publishes key email information including the percent open, click, and unsubscribed, plus the average number of emails sent to a subscriber during the time frame selected.

Click Rate and Open Rate by Hour - Displays open and click rates by the hour to advise marketers when the primary interaction with the campaign is occurring. Cumulative graphs sum the open and click behavior to reveal when the clicks and opens are likely complete.

Mobile Responsive - Intuitively stacks data and visuals while also providing a scroll bar for easy examination of campaign results at a time on any mobile device.

"Paytronix listens to its clients. They continually develop progressive solutions that address our need to quickly make sense of the data associated with our loyalty program," said Sandy Nelson, Director of Marketing, Duffy's Sports Grill. "These new features will help us gain valuable insights and allow us to monitor multiple campaigns in real time as well as benchmark for the future so we can positively impact our program."

"The restaurant marketer can see campaign results in a synthesized format so that it is easy to discover what is working and where there are opportunities to drive incremental spending," said Andrew Robbins, president and co-founder, Paytronix Systems, Inc. "We're maximizing the speed of learning associated with testing and optimizing campaign efficacy."

About Paytronix Systems, Inc.
Paytronix's proprietary guest engagement platform helps more than 250 restaurant and retail chains manage and grow more than $10 Billion in guest spend. Customers benefit from big data consumer insights that Paytronix generates from 1-to-1 engagement with more than 20 million loyal guests -- through mobile, social and today's most innovative digital marketing tools. As a result, customers can more effectively segment and motivate their guests to increase spend and drive revenue. For more information, visit www.paytronix.com.