SOURCE: Paytronix Systems, Inc.

Paytronix Systems, Inc.

December 15, 2015 09:00 ET

Paytronix Integrates Online Ordering Into California Tortilla Burrito Elito Mobile Apps

Restaurant Chain Expects to Cut Wait Time for Guests and Increase the Number of Orders It Can Process During Peak Day Parts

NEWTON, MA--(Marketwired - Dec 15, 2015) - Paytronix Systems, Inc., a leading provider of reward program solutions to restaurants and retailers, today announced that it has released the California Tortilla Burrito Elito Mobile Apps for iOS and Android with single-sign-on for mobile ordering. California Tortilla expects to cut wait times for guests, increase the number of orders it can process during peak day parts, and maintain a single view of its guest across all purchasing channels with its new Paytronix mobile apps.

Paytronix partnered with Takeout Technologies to integrate the online ordering experience with the in-store purchasing experience to enable California Tortilla to achieve an exponential level of customer engagement that allows them to:

  • Maintain a single view of each customer whether they purchase online or in the store;
  • Capture the customer's attention in the moment of purchase decision with real-time messages;
  • Enable customers to place an order from anywhere; identify themselves with the apps, view their account status, reward and point balances; or search for the nearest store.

"Paytronix provided key support in helping us to evolve our rewards program, ensuring that it was a seamless process for our staff and our 180+ thousand Burrito Elito members," said Laura Cissel, VP of marketing, California Tortilla. "We're excited about the opportunities our new mobile apps bring to enriching the guest experience and helping us to further our marketing efforts."

"The California Tortilla Burrito Elito Mobile Apps bring an entirely new dimension of customer interaction to the Paytronix mobile app," said Kristen House, mobile product manager for Paytronix. "Not only can California Tortilla, using the Paytronix system, recognize and reward the customer for their spending, but it can also capture all their mobile interactions and send relevant messaging based on that real-time behavior."

"Since working with Paytronix and California Tortilla with single-sign-on in the Paytronix Mobile app, customers are now able to enjoy a more seamless mobile/online ordering experience," said Charlie Jeffers, CEO of TakeOut Technologies. "Customers can login, order food, get rewards, pay, and drop their order into the POS system with only having to login to an app!"

Quick to install and easy to use, the Paytronix Rewards platform delivers all the key components for successful rewards programs, including POS-integration, smartphone apps, mobile-friendly guest web pages, and an unmatched promotion and messaging engine. The Paytronix Campaign Center enables marketers to both measure and improve the performance of their loyalty campaigns, while Paytronix Data Insights combines out-of-the-box dashboard reports with a team of experienced analysts to help uncover actionable insights from disparate data sources.

About Paytronix Systems, Inc.
Paytronix's proprietary guest engagement platform helps more than 250 restaurant and retail chains manage and grow more than $10 Billion in guest spend. Customers benefit from big data consumer insights that Paytronix generates from 1-to-1 engagement with more than 20 million loyal guests -- through mobile, social and today's most innovative digital marketing tools. As a result, customers can more effectively segment and motivate their guests to increase spend and drive revenue. For more information, visit www.paytronix.com.