SOURCE: Paytronix Systems, Inc.

Paytronix Systems, Inc.

March 12, 2014 12:00 ET

Paytronix President Andrew Robbins to Speak at Loyalty360 and InformationWeek Events

Game-Changing Lessons Learned From National Restaurant Loyalty Pilots / When Big Data Platforms Make Sense... or Don't

NEWTON, MA--(Marketwired - Mar 12, 2014) - Paytronix Systems, Inc., a leading provider of loyalty, gift and email solutions to restaurants, today announced that Co-Founder and President Andrew Robbins will be a featured speaker at two upcoming events in March -- the 2014 Loyalty Expo, and the InformationWeek Conference.

"We've seen big advancements in the customer loyalty industry this past year propelled by innovations in social, mobile and big data. The convergence of these technologies is creating a new level of guest insights and a dramatic improvement to guest engagement techniques," said Robbins. "As we break new ground with customer loyalty, there are many lessons to be learned and I'm excited to share what's worked and what hasn't worked with other leaders in the loyalty industry."

At the 7th Annual Loyalty Expo, Andrew Robbins will co-present on the challenges, successes and lessons learned from launching loyalty pilot programs. Presented by Loyalty 360 -- The Loyalty Marketer's Association, the Loyalty Expo features experiences and insights from the customer loyalty and reward industry's leaders and innovators.

What: Real-life lessons and hilarious stories of loyalty pilots launched by top national restaurant brands
Title: "Testing 1,2,3,4,5,6: 9 Lessons Learned From 6 Loyalty Pilots"
When: 10:40 a.m., Wednesday, March 19, 2014
Where: Hyatt Regency Grand Cypress, Orlando, Florida.
Who: Andrew Robbins of Paytronix, with Desmond Edwards, VP of Marketing Services for Bloomin' Brands.

Robbins will then take the stage again late in March with InformationWeek Executive Editor Doug Henschen to speak in a session on Big Data at the InformationWeek Conference, a two-day event hosted alongside Interop Las Vegas featuring education and knowledge-sharing on the pain points and innovations in evolving a digital business. Robbins will showcase the Big Data infrastructure that drives Paytronix Data Insights customer analytics capabilities in a session looking at the latest Big Data technologies, exploring Paytronix as a breakthrough application of such data-driven decision making.

What: Is "Big Data" a misnomer? Not every organization amasses petabytes of information, but they can still take advantage of the latest big data technologies. Learn when big data technologies make sense... or don't.
Title: "When Big Data Platforms Make Sense (And When They Don't)"
When: 2:30 p.m., Monday, March 31, 2014
Where: Mandalay Bay Resort & Casino, Las Vegas.
Who: Andrew Robbins of Paytronix, with Bryson Koehler, EVP and CIO, The Weather Company, and Moderator Doug Henschen, Executive Editor, InformationWeek.

About Paytronix

Paytronix Systems, Inc. provides restaurants with a feature-rich loyalty platform that includes a campaign manager and a full suite of messaging tools for deploying email, SMS, and smartphone-app-enabled messages. A deep integration with the industry's most prolific POS systems makes Paytronix the best choice for restaurant marketers who are interested in learning more about their guests, implementing a guest-engagement strategy, or simply rewarding guests for choosing their brand. For more information about Paytronix, please visit www.paytronix.com.