SOURCE: Cotendo

February 14, 2011 08:00 ET

pcRUSH & Cotendo Present "A Case Study - More Conversions by Accelerating Dynamic Personalized Content" at eTail West, Palm Desert, California

Michael Dy, Information Technology Manager for pcRUSH & Michel Maeso, VP Field Operations for Cotendo Will Discuss How Companies Can Gain More Transactional Conversions by Accelerating Dynamic Personalized Content

SUNNYVALE, CA--(Marketwire - February 14, 2011) - The key to transactional conversion in Internet retailing is dynamic personalized content and conducting an individual dialogue with the user. Today's challenge is delivering dynamic content with the response time users have come to expect. If performance lags, so do conversions. The traditional approach taken by Content Delivery Networks (CDNs) caching content closer to the user is not designed for highly dynamic content.

pcRUSH faced the challenge of maintaining strong performance, as measured by page response times, during peak traffic throughout the holiday shopping season. To solve this dilemma, pcRUSH chose to implement Cotendo's Dynamic Site Acceleration suite of services. The result was a record Q4 online holiday shopping season in 2010 from Thanksgiving through the New Year. Conversions increased dramatically and were 12% greater than it has been with the previous CDN provider. The surprising traffic levels were easily handled by Cotendo as pcRUSH scaled up quickly without worrying about the delay and expense of building out infrastructure.

Attendees that join this important presentation will learn:

  • Why content freshness is essential for online retailers, and the critical importance of real-time content flushing
  • How pcRUSH.com maintained up-to-date content through the network to supply customers with the latest product and pricing information
  • What were the driving factors around pcRUSH's decision to implement Cotendo's Dynamic Site Acceleration technology
  • Performance monitoring and the difference between synthetic and real browser monitoring
  • How pcRUSH maintained high performance in spite of double normal traffic levels, and even posted record-breaking sales

Session Details:

Date: February 22, 2011
Time: 1:40pm
Speakers: Michael Dy, Information Technology Manager, pcRUSH; Michel Maeso, VP Field Operations, Cotendo
Location: eTail West
JW Marriott, Desert Springs
Palm Desert, CA
http://www.wbresearch.com/etailusawest/home.aspx

Contact Information

  • To set up a time to speak with either pcRUSH or Cotendo please contact:
    Liz Youngs
    Commstrat for Cotendo
    (843) 971-7140
    liz@commstrat.com