SOURCE: Pcubed


June 28, 2012 06:00 ET

Pcubed "Lessons Learned" Delivers Gold Medal Performance to Organizers of the Upcoming Games in London

NEW YORK, NY--(Marketwire - Jun 28, 2012) - With only a month to go before the London Olympics opening ceremony, the Pcubed sports events team is counting down the days to its most extensive project ever.

Pcubed has a rich history of partnering to deliver success in high-profile competitions, including the World Cup in Germany in 2006, the Athens Olympics of 2008, several New York City marathons, the upcoming Formula 1 Grand Prix in New Jersey and the Commonwealth Games in Scotland next summer, as well as the 2014 Super Bowl scheduled for New Jersey's Meadowlands.

Pcubed was retained by London's Olympic Delivery Authority in 2006, shortly after the city was granted rights to the 2012 Summer Games. The company has been an integral part of the Olympic preparation virtually every step of the way.

Ky Nichol, who heads Pcubed's Major Sports Event practice and has been involved in the London Games since 2006, says major sporting events display a set of unique characteristics that can offer valuable insights to anyone facing a major organizational challenge.

In a recent speech to senior executives in New York, Nichol shared insight drawn from 12 years of managing such events. Nichol stressed the value of retaining a company that can bring exceptional consulting experience and skill to all facets of sporting event preparation.

"Each time the Olympics or the Commonwealth Games are held, a new agency has to be built from scratch to organize and deliver them," Nichol said. "There's not one CEO who goes flying round the world and organizing all the different games. There's no manual. You've got to start from scratch each time.

"The directors and senior players will most likely never have done anything like this before -- they need to learn fast. You have to build a world-class delivery organization, and then deliver the projects and programs themselves on top of that," he said.

Nichol said Pcubed's London 2012 organizing approach typifies its overall strategy for high-level sports competitions -- taking advantage of immovable deadlines, engaging stakeholders, maintaining momentum, organizing transparent decision-making, encouraging staff ownership and deploying effective risk-management strategies.

For more information on lessons learned from Pcubed's Major Sporting Events practice, or how these can be leveraged for any large, complex project, please contact or, call (877) 728 2331 or visit

Since its inception in March 1994, Pcubed has worked with many of the world's leading Fortune 500 companies to overcome organizational challenges and deliver success on the most complex and critical programs. Success has been seen in clients like the Ford Motor Company, Chevron, the Olympic Delivery Authority and the UK Government. The Pcubed team tackles assignments for its clients with passion, precision and dedicated performance.

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