PDTi SpectaReg Web2.0 Application Simplifies Icron's ExtremeUSB Chip Development for Addressable Registers

VANCOUVER, BC--(Marketwire - September 16, 2008) - PDTi™, the pioneer in providing innovative electronic design automation (EDA) web applications for the collaborative development of on-chip register interfaces and auto-generation of critical development deliverables, today announced that PDTi SpectaReg™ has dramatically simplified Icron's ITC 2001 ExtremeUSB 2.0 Bridging ASIC development for addressable registers.

"SpectaReg has exceeded our expectations by reducing error-prone development work and improving consistency across all aspects of development," said Bill De Vries, Product Marketing Manager at Icron Technologies. "SpectaReg has enhanced firmware configurability on the ITC 2001 platform, widening the market space and improving our ability to quickly and cost-effectively address unique customer applications and feature enhancements."

"SpectaReg makes our workflow more robust and dependable," said Aaron Hall, ASIC Architect / Senior IC Design Engineer at Icron Technologies. "With SpectaReg there is confidence of consistency across all register implementations, so everyone is on the same page. By formalizing collaborative workflows using a web application, SpectaReg eliminates the pain of mis-synchronisations between RTL, verification, firmware and system-validation. It eliminates the pain of tracking people down at their desks and manually managing the register workflows."

"It's incredibly rewarding to have Icron easily pick up SpectaReg and simplify their development process," said PDTi President Jeremy Ralph. "In the marketplace, we are seeing more and more companies like Icron designing complex chips that would be impossible without a register solution like SpectaReg. Engineering managers are realising that the economics of the in-house solution no longer make sense. As a WebApp, SpectaReg is different from the alternatives -- it is deployable both onsite and online, and easily scales across teams and locations."

About PDTi SpectaReg

PDTi SpectaReg is a Web2.0 application for the collaborative development of addressable register interfaces. Register management and workflows are simplified by SpectaReg which provides a single source for all auto-generated deliverables including RTL, verification, firmware, software, documentation, and testing. With a rich and intuitive web-browser interface SpectaReg is easy for the whole team to use and learn. Online and onsite deployment options make SpectaReg easy to scale across teams and location.

Designs can be imported and exported in the IEEE P1685, IP-XACT IP metadata standard from the SPIRIT Consortium. Legacy documents in FrameMaker and other formats can be imported into SpectaReg. Generated outputs include C, C++, SystemVerilog, Verilog, VHDL, VMM RALF, DITA XML, HTML and more. The targeted protocol can be configured for industry standard on-chip interfaces including IBM CoreConnect PLB and OPB, ARM AMBA AHB and APB, Altera Avalon and more. Try SpectaReg for yourself at http://SpectaReg.com.

About PDTi

PDTi provides Web2.0 tools that simplify essential workflows to reduce chip-development costs by making workflows more automated, scalable and repeatable. Chip developers collaborate to manage single-source design specifications through a rich and intuitive web-browser interface. Critical deliverables for software, verification, hardware and documentation are auto-generated in industry-standard formats for fixed and FPGA SoC designs. PDTi products are available online, at lower cost, as a Software-as-a-Service (SaaS) and onsite as an intranet application for complete control and user customisation. For more information on PDTi visit http://www.productive-eda.com.

About Icron Technologies Corp

Icron Technologies new "TV2.0" PC-to-TV solutions transmit PC Video plus USB over any media (Cat 5, Coax, Wireless, Powerline) to deliver complete PC functionality anywhere in the home. TV2.0 allows consumers to watch TV and perform PC tasks such as email, web surfing, online gaming, working with Word/Excel/PowerPoint, and running any PC application, all from the comfort of their couch. TV2.0 is built upon Icron's patented ExtremeUSB® technology that extends the range of USB 1.1/2.0 in any wired or wireless environment, at distances of up to 10km. Icron's products are deployed globally in a wide range of applications including: digital home connectivity, industrial automation, medical imaging, aerospace, and KVM extension.

Icron is a publicly traded corporation and trades under the symbol "IT" on the TSX Venture Exchange. For more information on the company and its products, please visit www.icron.com.

Productivity Design Tools, PDTi, Productive-EDA, the Productivity Design Tools logo, SpectaReg and the stylized Productivity Design Tools (and PDTi) logo and all other words that are identified as trademarks and/or service marks are, unless noted otherwise, the trademarks and service marks of PDTi in the U.S. and other countries. All other product or service names are the property of their respective holder.

Contact Information: Contact Jeremy Ralph President, PDTi Tel: (604) 739-8534