SOURCE: Peace Arch Entertainment Group Inc.

March 22, 2007 14:14 ET

Peace Arch Entertainment Executes Licensing Agreement With Genius Products to Distribute Two New Feature Films in Lucrative U.S. Market

Agreement Further Validates Company's High-Growth Business Plan to Produce a Minimum of 20 Films Every Fiscal Year

TORONTO -- (MARKET WIRE) -- March 22, 2007 -- Peace Arch Entertainment Group Inc. (AMEX: PAE) (TSX: PAE), an innovative film and television entertainment company, announced today it has executed a licensing agreement for U.S. distribution rights for two of the Company's feature films, "Final Draft" and "The Cradle," to Genius Products, one of the leading home entertainment distributors in the United States.

The agreement further validates the Company's high-growth business model and increases to 13 the number of titles that Genius will distribute for Peace Arch in the U.S. home entertainment market. Genius also acquired all other U.S. distribution rights to the films, including digital. Peace Arch has retained international distribution rights to both films.

"We have dedicated ourselves to producing and acquiring a high volume of top quality, low-cost film and television projects that target the U.S. and international markets," said John Flock, President of Peace Arch Entertainment. "Our relationship with Genius Products has proven valuable for us and our shareholders. We expect this relationship to continue growing as we move to capitalize on our approximately 20 new films expected for fiscal 2007."

"Final Draft" is a thriller starring two-time MTV Movie Award-winning actor James Van Der Beek ("Varsity Blues," TV's "Dawson's Creek"). The film tells the story of a screenwriter who locks himself in his apartment for 32 days in order to complete a script against a "drop dead" cut-off date. The solitude gradually alters his reality into a living nightmare. The film was directed by Jonathan Dueck from a script by Darryn Lucie, and was produced by Robert Wilson, Patrick Cameron and Harvey Glazer. Peace Arch's Lewin Webb and Kate Harrison are the executive producers.

"The Cradle" starring Lukas Haas ("Brick," "Witness") is a thriller about a young father who lost his first child -- and now has terrifying visions that his second baby will share the same fate. The film was directed by Tim Brown from a script by Paul Nelson, and was produced by Robert Wilson, Patrick Cameron and Harvey Glazer, and executive produced by Peace Arch's Gary Howsam, Kate Harrison and Lewin Webb.

Under an agreement entered into in May 2006, Peace Arch engaged Genius as its U.S. home entertainment distributor for a slate of pictures in the horror, science fiction and action genres. The agreement has now been extended three times; adding additional titles including "Animal 2," "Bottom Feeder" and "The Mad." The first picture in the package, "The Last Sect" starring David Carradine, was released by Genius on DVD on September 12, 2006.

About Genius Products

Genius Products, Inc. (OTCBB: GNPI), along with The Weinstein Company, jointly own Genius Products, LLC, a leading independent home entertainment distribution company that produces, licenses, and distributes a valuable library of motion pictures, television programming, family, lifestyle and trend entertainment on DVD and other emerging platforms through its expansive network of retailers throughout the U.S. Genius handles the distribution, marketing and sales for such brands as Asia Extreme™, Baby Genius®, Dragon Dynasty™, Dimension Films®, ESPN®, IFC®, NBC News®, Sundance Channel Home Entertainment®, Wellspring™ and The Weinstein Company®. Genius Products, Inc. is the managing member of Genius Products, LLC, in which it holds a 30% equity interest.

About Peace Arch® Entertainment Group Inc.

Peace Arch® Entertainment produces and acquires feature films, television and home entertainment content for distribution to worldwide markets. Peace Arch is the owner of one of the largest libraries of top quality independent feature films in the world. Through its subsidiary, Peace Arch Home Entertainment, Peace Arch is also one of the leading distributors of DVDs and related products in Canada. For additional information, please visit

For more investor-oriented information about Peace Arch Entertainment, visit For current stock price quotes and news, visit To view an Investor Fact Sheet, visit To read a transcript of a recent Peace Arch investor conference call or listen to an archived recording, please visit

Forward-Looking Statements

This press release includes statements that may constitute forward-looking statements, usually containing the words "believe," "estimate," "project," "expect," or similar expressions. These statements are made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. Forward-looking statements inherently involve risks and uncertainties that could cause actual results to differ materially from the forward-looking statements. Factors that would cause or contribute to such differences include, but are not limited to, continued acceptance of the Company's products and services in the marketplace, competitive factors, dependence upon third-party vendors, availability of capital and other risks detailed in the Company's periodic report filings with the Securities and Exchange Commission. By making these forward-looking statements, the Company undertakes no obligation to update these statements for revisions or changes after the date of this release.

Contact Information

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    Roy Bodner
    Vice President Public Relations
    Peace Arch Entertainment
    (310) 450-1711
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    Paul Karon
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