SOURCE: Peace Arch Entertainment Group Inc.

October 06, 2006 19:19 ET

Peace Arch Entertainment Launches Multi-Media Campaign for New Dramatic Series "The Tudors" at MIPCOM TV Industry Market

Extended Trailer for High Profile Series Based on Young, Dynamic Henry VIII to Premiere on October 9 at Largest Global TV Market

TORONTO -- (MARKET WIRE) -- October 6, 2006 -- Peace Arch Entertainment Group Inc. (AMEX: PAE) (TSX: PAE), a film and television company, has launched a multi-media marketing campaign for the Company's new, dramatic ten-episode TV series "The Tudors" beginning on October 9, 2006 at MIPCOM, the largest global television market, in Cannes, France.

The launch consists of an extended trailer of the series, a colorful, in-depth 8-page brochure, a multi-page print ad campaign, a focused publicity effort, and a strong market floor presence led by Peace Arch executive vice president Mary Herne.

"The Tudors," nearing the completion of principal photography, and now shooting on location in Ireland, is set to air in the United States in 2007 on the Showtime cable network, a wholly owned subsidiary of CBS Corporation (CBS). The series stars Golden Globe-winning actor Jonathan Rhys Meyers ("Match Point," "Bend It Like Beckham") as the young, dynamic and seductive Henry VIII, as well as Golden Globe nominated actor Sam Neill ("Jurassic Park," "Merlin") and actor Henry Czerny ("Mission Impossible," "Clear and Present Danger").

In addition to "The Tudors," Peace Arch Entertainment is bringing the Company's largest ever slate of new television content and feature films to MIPCOM. This inventory was buoyed by the Company's acquisition of U.S. and international distribution rights to 20 new features and television movies during its fiscal year ending August 31, 2006. Also, MIPCOM comes on the heels of the Company's success at the elite San Sebastian Film Festival, where Peace Arch Entertainment's feature film "Delirious" won three of the festival's coveted prizes; Best Screenplay, Best Director and the highly sought-after SIGNIS Award.

Peace Arch Entertainment and Eire's TM Productions are co-producing "The Tudors." The ten-hour dramatic series is produced with the participation of Bord Scannán na hÉireann/Irish Film Board, and with the support of investment incentives of the Irish Film Industry provided by the Government of Ireland. "The Tudors" is produced in association with Showtime Networks, Inc., and it is produced in association with the Canadian Broadcasting Corporation (

Peace Arch Entertainment and Showtime will distribute the Canadian-Irish co-production, with Peace Arch distributing all non-U.S. rights to the project.

"The Tudors" will focus on the early years of King Henry VIII's famous -- and sometimes infamous -- four-decade reign over England, which was wrought with personal and political intrigues, including tumultuous relationships with Catherine of Aragon and Anne Boleyn. The series will also depict such influential figures as the philosopher Sir Thomas More and Thomas Cardinal Wolsey, who led the Catholic Church of England during its break with Rome.

The following hyperlink connects to "The Tudors" full color 8-page brochure:

About Showtime Networks Inc.

Showtime Networks Inc. (SNI), a wholly owned subsidiary of CBS Corporation, owns and operates the premium television networks SHOWTIME®, THE MOVIE CHANNEL™ and FLIX®, as well as the multiplex channels SHOWTIME® TOO, SHOWTIME® SHOWCASE, SHOWTIME EXTREME®, SHOWTIME BEYOND®, SHOWTIME NEXT®, SHOWTIME WOMEN®, SHOWTIME FAMILYZONE® and TMC XTRA. SNI also offers SHOWTIME HD®, THE MOVIE CHANNEL HD™, SHOWTIME ON DEMAND™ and THE MOVIE CHANNEL ON DEMAND™. SNI is also an owner and manager of SUNDANCE CHANNEL, a venture of NBC Universal, Robert Redford and SNI. All SNI feeds provide enhanced sound using Dolby Digital 5.1. SNI markets and distributes sports and entertainment events for exhibition to subscribers on a pay-per-view basis through SHOWTIME® PPV. Additionally, the advertiser-supported television network SHOWTIME is available in Turkey through a joint venture with UK-based Zone Vision.

About Peace Arch Entertainment Group Inc.

Peace Arch Entertainment produces and acquires feature films, television and home entertainment content for distribution to worldwide markets. Peace Arch Home Entertainment, under the kaBOOM! Entertainment Inc. banner, is one of the leading distributors of DVDs and related products in Canada. Peace Arch recently entered into an agreement to acquire Castle Hill Productions and Dream LLC, whose library of more than 500 classic, contemporary and genre films is expected to supplement Peace Arch's own annual output of more than two dozen new feature films and long form television programs. For additional information, please visit

For more investor oriented information about Peace Arch Entertainment, visit For current stock price quotes and news, visit To view an Investor Fact Sheet, visit To read a transcript of a recent Peace Arch investor conference call or listen to an archived recording, please visit

Forward-Looking Statements

This press release includes statements that may constitute forward-looking statements, usually containing the words "believe," "estimate," "project," "expect," or similar expressions. These statements are made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. Forward-looking statements inherently involve risks and uncertainties that could cause actual results to differ materially from the forward-looking statements. Factors that would cause or contribute to such differences include, but are not limited to, continued acceptance of the Company's products and services in the marketplace, competitive factors, dependence upon third-party vendors, availability of capital and other risks detailed in the Company's periodic report filings with the Securities and Exchange Commission. By making these forward-looking statements, the Company undertakes no obligation to update these statements for revisions or changes after the date of this release.

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