SOURCE: Peace Arch Entertainment Group Inc.

July 07, 2008 16:05 ET

Peace Arch® Entertainment Appoints New CEO

Former CanWest Executive, Gerry Noble, Assumes Post Effective July 21, 2008

TORONTO--(Marketwire - July 7, 2008) - Peace Arch® Entertainment Group Inc. (AMEX: PAE) (TSX: PAE), an integrated global entertainment company, announced today that Gerry Noble has been named Chief Executive Officer of the company, effective July 21, 2008. Mr. Noble replaces interim CEO Jeff Sagansky, who has served in that post since November, 2007. Mr. Sagansky remains with Peace Arch as Co-Chairman of the Board of Directors together with Drew Craig.

"As we shift our focus from restructuring to growth and profitability, Gerry Noble's proven leadership capabilities and extensive entertainment industry experience make him the right CEO to guide Peace Arch to success," said Mr. Sagansky. "With Gerry based in Toronto alongside our President/COO John Flock in Los Angeles, Peace Arch now has a dynamic management team with complementary skill sets working on both coasts and on both sides of the border."

"Peace Arch is a great company with accomplished management, dedicated employees, and a solid base of operations," Mr. Noble said. "The Peace Arch team has done a tremendous job over the past year restructuring their operations and refocusing its approach to the business, and I'm very excited about the opportunity to help build on that momentum and make the company a success."

A chartered accountant, Noble brings more than 20 years' experience in the international media and entertainment industry to Peace Arch. Most recently he has been the President and CEO of Transit TV Network, a digital media company based in the US that is a subsidiary of Canada's Torstar Corporation. Previously, Noble worked in various roles for CanWest Global Communications, one of Canada's largest media companies. He took on various international assignments in the CanWest organization, returning to Canada in 2000 with his appointment as President and CEO of CanWest's Canadian television operations where he successfully merged and developed the Global and WIC television networks. While at CanWest, Noble also served as CEO of TV3 New Zealand, CEO of CanWest Radio, Director of Network Ten in Australia, Director of TV3 in Ireland and CEO of Fireworks Entertainment, CanWest's feature film production and distribution company.

About Peace Arch Entertainment Group Inc.

Peace Arch Entertainment produces and acquires feature films, television and home entertainment content for distribution to worldwide markets. Peace Arch owns one of the largest libraries of top quality independent feature films in the world, featuring more than 1,000 classic and contemporary titles. For additional information, please visit www.peacearch.com.

Forward-Looking Statements

This press release includes statements that may constitute forward-looking statements, usually containing the words "believe," "estimate," "project," "expect," or similar expressions. These statements are made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. Forward-looking statements inherently involve risks and uncertainties that could cause actual results to differ materially from the forward-looking statements. These risks include, but are not limited to, that the synergies and financial impact of the joint venture may not be realized, the competitive position of the joint venture may not be maintained, Peace Arch may not realize the anticipated benefits of the joint venture and other risks detailed on Peace Arch's periodic report filings with the Securities and Exchange Commission. There can be no assurance that such statements will prove to be accurate and actual results and future events could differ materially from those anticipated in such statements. By making these forward-looking statements, Peace Arch undertakes no obligation to update these statements for revisions or changes after the date of this release.

Contact Information

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    Roy Bodner
    SVP Marketing & Communications
    (310) 776-7208
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