SOURCE: Peace Arch Entertainment Group Inc.

April 10, 2007 11:10 ET

Peace Arch® Entertainment Ramps Up International Distribution Team

Top Industry Execs Kevin Byles and Victor Rodriguez Join Peace Arch

TORONTO -- (MARKET WIRE) -- April 10, 2007 -- Peace Arch® Entertainment Group Inc. (AMEX: PAE) (TSX: PAE) is very pleased to announce that Kevin Byles has joined the company as President of International Distribution and Victor Rodriguez as Executive Vice President of International Distribution. Both join the company from Chum International and will be based at the Peace Arch offices in Toronto.

Byles will oversee all of the company's international sales, marketing and business development activities, reporting directly to Peace Arch Entertainment Group President John Flock. Rodriguez adds strength and depth to the company's current international distribution team of Executive Vice President Mary Herne and Senior Vice President Suzanne Barron, who will continue to grow the company's international distribution presence from the Los Angeles office and represent Peace Arch at international markets. Rodriguez and Herne will report to Byles.

"Kevin and Victor provide the kind of leadership, experience and industry relationships that will quickly establish Peace Arch as one of the leading sales and distribution companies in the business," said Peace Arch Entertainment Group president, John Flock. "As we begin to exploit the international rights to our newly acquired Castle Hill/Dream library and with our continuing flow of current programs like the record-breaking television series 'The Tudors' and award-winning features like the 2007 Sundance Film Festival favorites 'Delirious' and 'Chapter 27,' we expect the addition of Kevin and Victor to our team to both immediately strengthen our existing sales operations and create new opportunities to increase revenues and earnings."

Byles leaves CHUM International as Vice President and General Manager after six years with the company, where he was responsible for program sales and distribution, channel format franchising and new business development. Previously, Byles was at Warner Bros. for ten years, leaving as Senior Vice President, International Television Sales for Warner Bros. International Television Distribution in Los Angeles.

Rodriguez joins Peace Arch from CHUM International where he rose to the position of Vice President, Sales and Business Development. He was responsible for the company's program sales division, format licensing and station franchising for all of CHUM's television formats worldwide. Rodriquez had been with CHUM, and with its Citytv operations, for a total of 24 years.

Byles said, "I am excited to be joining this dynamic company. Peace Arch is developing projects that are resonating with audiences on a global basis with award-winning programming that is of the caliber of major studios. This is an exciting opportunity to contribute to Peace Arch becoming one of the leading distributors of content for the international marketplace."

In addition to its extensive slate of new film and television productions that it licenses to distributors throughout the world, in December 2006 Peace Arch acquired the Castle Hill/Dream library of more than 500 film titles, with considerable rights available for immediate licensing to worldwide distributors. Among the many classic titles in this library are "Glengarry Glen Ross," The Marx Brothers' "A Night In Casablanca," Bruce Bereford's "Breaker Morant," John Sayle's "Matewan," and two Academy Award®-winning films, "Get Out Your Handkerchiefs" and "The Official Story."

About Peace Arch Entertainment Group Inc.

Peace Arch Entertainment produces and acquires feature films, television and home entertainment content for distribution to worldwide markets. Peace Arch owns one of the largest libraries of top quality independent feature films in the world, featuring more than 500 classic and contemporary titles. Through its subsidiary, Peace Arch Home Entertainment, Peace Arch is also one of the leading distributors of DVDs and related products in Canada. For additional information, please visit

For more investor-oriented information about Peace Arch Entertainment, visit For current stock price quotes and news, visit To view an Investor Fact Sheet, visit To read a transcript of a recent Peace Arch investor conference call or listen to an archived recording, please visit

Forward-Looking Statements

This press release includes statements that may constitute forward-looking statements, usually containing the words "believe," "estimate," "project," "expect," or similar expressions. These statements are made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. Forward-looking statements inherently involve risks and uncertainties that could cause actual results to differ materially from the forward-looking statements. Factors that would cause or contribute to such differences include, but are not limited to, continued acceptance of the Company's products and services in the marketplace, competitive factors, dependence upon third-party vendors, availability of capital and other risks detailed in the Company's periodic report filings with the Securities and Exchange Commission. By making these forward-looking statements, the Company undertakes no obligation to update these statements for revisions or changes after the date of this release.

Contact Information

  • Contact:

    Roy Bodner
    Vice President Public Relations
    Peace Arch Entertainment
    (310) 776.7208
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    Financial Communications
    Trilogy Capital Partners
    Ryon Harms
    (800) 592.6067
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