SOURCE: Scholastic Inc.

Scholastic Inc.

March 11, 2010 12:00 ET

Peace One Day, in Association With Scholastic, and Underwritten by Ben & Jerry's, Offers Free Multi-Media Online Curriculum to U.S. Middle and High Schools to Inspire Students to Be Global Citizens

Educational Program Features 21 Lesson Plans, DVD, and Live Webcast Designed to Motivate Teen Participation in Peace Day on September 21st, 2010, a Day Adopted by All UN Members and Recognized by the US Senate

NEW YORK, NY--(Marketwire - March 11, 2010) -  Filmmaker and founder of the UK-based nonprofit Peace One Day (POD), Jeremy Gilley, today announced the distribution of a free online educational curriculum and film to schools teaching grades 6-12 in 11 US states. The program includes 21 lesson plans helping teachers and students to explore such issues as conflict resolution and nonviolence, using Peace Day, September 21 as a focus. Additionally, all grades 6-12 classrooms are invited to participate in a special LIVE webcast held in New York City on March 19, 2010, at 1 p.m. EDT to inspire students to make a difference in their school, community and in the world. Jude Law, Ambassador of Peace One Day, will be joining Jeremy and special guests live on the day via Skype. The online curriculum is available at www.peaceoneday.org.

In 2001, September 21 was unanimously adopted by UN member states as an annual day of global ceasefire and nonviolence. In September 2009, the US Senate unanimously passed a resolution which recognizes September 21 as a global day of peace.

The Peace One Day curriculum fosters discussion and projects among young people about peace and nonviolence in their schools, local communities, and the world at large. The online curriculum is designed to be used in conjunction with Gilley's award-winning documentary film The Day After Peace, a compelling documentary charting one man's journey to establish September 21 as Peace Day. Thirty thousand free copies of the film will be delivered to middle schools and high schools this month. Peace One Day's educational curriculum and DVD are being distributed in association with Scholastic, the global children's publishing, education and media company, and underwritten by long-term supporter Ben & Jerry's.

Peace One Day has worked extensively with US educators to tailor the program to American schools. Middle and high schools in 11 states including: NY, NJ, PA, MD, DE, VA, WV, NC, SC, GA, FL and Washington DC, will receive free copies of The Day After Peace School Edition DVD and teachers will be able to instantly view the accompanying free educational resources online at www.peaceoneday.org.

On March 19, 150 local school children will gather with Jeremy Gilley at Scholastic headquarters in New York City to learn about Peace Day and how they can get involved and make a difference in their world. The event will be broadcast via a live webcast at www.scholastic.com/peaceoneday to classrooms nationwide. Webcast sign-up and additional information about the documentary and curriculum, as well as special celebrity messages, will be available in advance of the event.

Jeremy Gilley, POD Founder said, "Our USA Education Resource is all about empowering young people to become the driving force behind the vision of a united and sustainable world. I'm so grateful to Ben & Jerry's for making this process possible in the USA and I'm proud to be distributing these materials once again in association with Scholastic. If you're a teacher, please register for the free resources at www.peaceoneday.org... we look forward to hearing from you!" 

Ben & Jerry's co-founder, Jerry Greenfield, remarked, "Any program that can help create the conditions for life-saving vaccinations to take place in Afghanistan on Peace Day really gets my attention. To be able to support Peace One Day as they share their successful educational curriculum here in the United States, focuses on the most important thing: investing in our future by providing the tools for students to work for peace throughout the world."

Ann Amstutz-Hayes, Vice President of Scholastic InSchool shared, "Scholastic is pleased to be working with Peace One Day to help educate and empower students in classrooms around the country to take action to promote peace in their schools, communities and around the world. By creating a live webcast, we are able to bring together students and teachers from around the world and allow them to participate in an exciting and inspirational learning opportunity directly from their classroom."

About Peace One Day:
In 1999, filmmaker Jeremy Gilley had an idea: to create the first ever annual Peace Day with a fixed date and document his journey. As a result of these efforts, in 2001 member states of the United Nations unanimously adopted a day of global ceasefire and nonviolence on September 21 annually. Peace Day has now been proved to save lives and inspire and empower people everywhere to take action toward a more peaceful world. On Peace Day 2007, 100 million people (source UN) were actively engaged in Peace Day activities in over 200 countries. There were life-saving initiatives in 14 countries -- including 80 activities in Afghanistan alone. POD was instrumental in helping to secure the conditions in which over 4 million children were vaccinated against polio on and around Peace Day 2007/8/9. Peace One Day's goal is to reach 3 billion people with the message of Peace Day by 2012. To learn more and get involved, please visit www.peaceoneday.org.

About Ben & Jerry's:
Ben & Jerry's produces a wide variety of super-premium ice cream and ice cream novelties, using high-quality ingredients including milk and cream from family farmers who do not treat their cows with the synthetic hormone rBGH. The company states its position on rBGH on its labels. Ben and Jerry's products are distributed nationwide and in selected foreign countries in supermarkets, grocery stores, convenience stores, franchise Ben & Jerry's Scoop Shops, restaurants and other venues. Ben & Jerry's, a Vermont corporation and wholly-owned subsidiary of Unilever, operates its business on a three-part Mission Statement emphasizing product quality, economic reward and a commitment to the community. Contributions made via the employee led Ben & Jerry's Foundation in 2009 totaled approximately $1.7 million. Additionally, the company makes significant product donations to community groups and nonprofits both in Vermont and across the nation. The purpose of Ben & Jerry's philanthropy is to support the founding values of the company: economic and social justice, environmental restoration and peace through understanding, and to support our Vermont communities. For the full scoop on all Ben & Jerry's Scoop Shop locations and fabulous flavors, visit www.benjerry.com.

About Scholastic:
Scholastic Corporation (NASDAQ: SCHL) is the world's largest publisher and distributor of children's books and a leader in educational technology and children's media. Scholastic creates quality educational and entertaining materials and products for use in school and at home, including children's books, magazines, technology-based products, teacher materials, television programming, film, videos and toys. The Company distributes its products and services through a variety of channels, including proprietary school-based book clubs and school-based book fairs, retail stores, schools, libraries, television networks and the Company's Internet Site, www.scholastic.com

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