SOURCE: Firstlogic

June 17, 2005 10:45 ET

Peachtree Data First Customer to Debut Firstlogic LACSLink™ Capabilities to Deliver Faster, More Accurate Addressing Information to Clients

New Tool to Correct Renamed Physical Addresses Saves Mailing Project Dollars

NORCROSS, GA and LA CROSSE, WI -- (MARKET WIRE) -- June 17, 2005 -- Firstlogic, Inc., a global provider of commercial mail and information quality software solutions, announced today data service provider Peachtree Data, Inc., Norcross, GA, is the first customer to select the newly developed and certified Firstlogic option for the United States Postal Service® (USPS®) LACSLink program. With this selection, Peachtree has expanded their address cleansing services by leveraging the new USPS LACSLink tool. Saving time and money for addressing projects, Firstlogic's LACSLink option updates addresses recently changed by municipalities, such as renamed streets or newly converted rural addresses.

With the Firstlogic LACSLink option implemented in conjunction with other proven Firstlogic address cleanse and correction capabilities, Peachtree Data can quickly and easily offer their clients one additional tool to achieve higher address quality. Peachtree Data's clients, mainly direct marketers, can select LACSLink capabilities alone or combined with Firstlogic's Mover ID solution, which leverages the USPS NCOALink™ technology. Peachtree Data is licensed with the USPS as a full service provider for NCOALink, so client databases can be updated using a full 48-month change of address database. By combining NCOALink with LACSLink Peachtree Data is able to offer mailers a complete change of address solution.

"Peachtree Data is truly leading the industry by being one of the first to step up and offer yet another crucial tool for vanquishing undeliverable as addressed (UAA) mail. By implementing LACSLink in conjunction with their existing Firstlogic solutions, they are able to provide their customers better address assignments, and that translates into improved mail deliverability and postage discounts," said Chris Lien, Firstlogic commercial mail market manager.

"We have relied on Firstlogic to provide us with cutting edge postal solutions for many years. Time after time they have provided a full line of products enabling us to offer the highest quality of postal services to our customers. With the addition of LACSLink and NCOALink we are once again fully equipped to deliver these services at the highest level available," said Richard West, President of Peachtree Data.

About the Firstlogic LACSLink Option

Firstlogic's LACSLink solution is available today as an option to Firstlogic's Postalsoft® suite of mail automation software. With more than five million records in the LACSLink database, LACSLink provides mailers an automated method of obtaining updated addresses following a community's addressing conversions. LACSLink includes coverage for renamed streets, newly named rural areas and Post Office™ box update changes.

Firstlogic provides mailers with a full complement of solutions to correct, standardize, and enhance mailing lists, match and consolidate duplicate information, and prepare and sort database records to USPS standards -- ensuring fast delivery and maximum postage savings.

About Peachtree Data

Founded in 1994, Peachtree Data offers database, mailing list, data conversion and managed data storage services, with a focus on the Direct Marketing Industry. In addition to LACSLink services include: NCOALink, Merge/Purge, DPV™, DSF2™, Telephone Append, Demographic Append, Suppression Services (including deceased, DMA Do Not Mail, and TPS), Postal Presort, and List Rental Fulfillment. To learn more about Peachtree Data, visit the company's Web site at or call 800-477-3224.

About Firstlogic

Firstlogic is the recognized market leader for enterprise-wide information quality and print and mail solutions. In addition to developing commercial solutions, Firstlogic partners with many systems integrators, consultants, and original equipment manufacturers to provide its unique technology to their end-user customers. Founded in 1984, Firstlogic today serves thousands of customers worldwide, including Global 2000 companies across a broad spectrum of industries. For more information, visit the company's Web site at

Firstlogic, Inc., 100 Harborview Plaza, La Crosse, Wis., 54601. Phone: 608-782-5000, Fax: 608-788-1188.

Firstlogic and Postalsoft are registered trademarks of Firstlogic Inc. The following trademarks are owned by the United States Postal Service®: United States Postal Service, USPS, LACSLink, Post Office, NCOALink, DPV, DSF2. Firstlogic is a non-exclusive Interface Distributor of the United States Postal Service. Peachtree Data is a non-exclusive Full Service Provider licensee of the United States Postal Service.

Contact Information

  • For Firstlogic, Inc.:
    Penny Gralewski
    Firstlogic, Inc.
    (608) 782-5000 x1368
    Email Contact