SOURCE: Vindicia


October 04, 2011 09:07 ET

Peanut Labs Chooses Vindicia CashBox for SaaS Billing & Marketing

Social Media Monetization Leader to Leverage CashBox Solution for Billing, Customer Acquisition & Retention Benefits

BELMONT, CA--(Marketwire - Oct 4, 2011) - Vindicia, a leading provider of SaaS billing solutions that help digital leaders optimize customer retention and acquisition through integrated marketing best practices, today announced that Peanut Labs, the global leader in survey-based social media monetization, has selected its CashBox billing solution.

A wholly owned subsidiary of e-Rewards, Inc., Peanut Labs manages digital content monetization for more than 200 million website visitors each month. The company helps publishers maximize their earning potential via virtual goods and currencies offered through a mix of discount deals, market research surveys, global payments and offers.

Peanut Labs will leverage CashBox across multiple business initiatives. The company selected Vindicia because of its expertise in digital content and services and deep understanding of how to optimize a subscription business.

"We needed a partner who understood and could support the entire subscription lifecycle -- from customer acquisition to billing to chargeback management and reporting -- and Vindicia provides a compelling SaaS solution that allows us to scale as we need it across different initiatives," said Noman Ali, CEO and co-founder of Peanut Labs.

"Premium digital services are the norm today and Peanut Labs is a great example of a digital company focused on innovating in support of these new web channels and for today's consumer," said Vindicia Chairman and CEO Gene Hoffman. "We're pleased they selected CashBox and look forward to helping them optimize their new subscription services."

Later this month on October 28, Vindicia will participate in Peanut Labs' "The Pirates of Silicon Valley Cruise Party." For what has become the Valley's most exclusive networking event, other sponsors include Ubisoft, Curse, GCA Savvian, 6Waves-Lolapps and PaymentOne. For more information and to purchase tickets visit the company's website. Follow the cruise on Twitter at

About Vindicia
Vindicia is a leading provider of SaaS billing solutions that help digital leaders optimize customer retention and acquisition through integrated marketing best practices. Over the past twelve months, Vindicia clients sent $2 billion through its CashBox solution, billed in every global region, and generated $50 million in annual incremental revenue. Our clients include Symantec, TransUnion Interactive, Intuit, Activision Blizzard, Bloomberg, and Next Issue Media. To learn more, please visit

About Peanut Labs
Peanut Labs is a fast-growing innovation, technology and social media monetization business. The company enables social media sample through partnerships with highly diverse social media applications and communities, including major social and gaming networks. Peanut Labs has won numerous awards, including a FAST Top 50 and the Advertising Research Foundation's Silver Innovation Award. Peanut Labs has over 20 full-time employees and is headquartered in San Francisco. For more information, visit

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