March 18, 2008 08:00 ET

Peanut Labs Executive Named 2008 ARF Great Mind Awards Finalist

Chief Operating Officer Ali A. Moiz Recognized for His Innovative Contributions Around Data Quality and Survey Fraud

SAN FRANCISCO, CA--(Marketwire - March 18, 2008) - Peanut Labs Inc., provider of the largest Gen-Y sample for online market research, today announced that the Advertising Research Foundation (ARF) has named chief operating officer, Ali A. Moiz, a finalist for the prestigious 2008 ARF Great Mind Awards.

Honoring rising stars, research innovation, and important member contributions to the field, the ARF Great Mind Awards recognize individuals who contribute to the excellence of the advertising research industry. Nominated in the "Innovation" category, Moiz is amongst a revered group of individuals acknowledged for development of innovative research methodologies, theories, services or solutions.

Over the past year, Ali's contributions to the field of research innovation in reaching younger audiences and also seeking to resolve data quality issues have significantly enhanced the industry's overall excellence. By developing ground-breaking methodologies while also considering technological approaches to regulate data quality, Peanut Labs is able to offer premier market research clients uninhibited access to key demographics like Gen-Y, without the worries of survey fraud.

The ARF Great Minds Awards presentation will be held on April 2, 2008 at the Marriot Marquis in Times Square New York. The ceremony will take place during the ARF Annual Convention + Expo, from 12:00 p.m. - 1:30 p.m. For more information, please visit: http://www.thearf.org/awards/arf-awards.html

About Peanut Labs

Peanut Labs is changing the way online market research is accessed and delivered, providing unparalleled access to millions of 13-25 year olds that comprise today's Gen Y audience. Developer of Sample3.0, the Peanut Labs sample methodology taps into more than 70 social networks including MySpace, Facebook, and Google Open Social. Sample3.0 is quickly becoming the online sampling methodology of choice by leading marketing research firms. More information about Peanut Labs and Sample3.0 can be found at www.peanutlabs.com.