SOURCE: Peanut Labs

December 12, 2007 08:00 ET

Peanut Labs Gives Market Researchers Unparalleled Access to Gen-Y Sample via Social Networks With Unveiling of Sample3.0

Peanut Labs Profiled Survey Audience Grows 100 Percent in 12 Weeks

SAN FRANCISCO, CA--(Marketwire - December 12, 2007) -

News Facts

  • Peanut Labs, provider of unmatched Gen-Y sample for market researchers, is formally unveiling its patent pending Sample3.0 sampling methodology. Peanut Labs provides market researchers unparalleled access to Gen-Y sample via its integration with more than 70 social networks including MySpace, Facebook and Google OpenSocial.
  • Sample3.0 gives market researchers an effective alternative in reaching Gen-Y sample, moving the industry beyond e-mail based online panels, which are challenged in reaching Gen-Y due to changing technological preferences.
  • According to Hitwise, in October 2007, Internet visits to social networks overtook visits to web-based email services. These shifting technological preferences make accessing sample directly in social networks crucial to enable market research to reach Gen-Y in 2008 and beyond.
  • Unlike previous methodologies, only Peanut Labs accesses Gen-Y sample where they live on-line, directly within social networks and online communities where they spend their free time.
  • Sample3.0's innovation and active base of respondents deliver metrics that far outpace industry averages:
    • Survey response rates are unparalleled, due to respondent engagement running at 29 percent, up to 8 times the rate of alternative methodologies.
    • 90 percent of Sample3.0 respondents have attempted to take surveys within the last three months, compared with 10 percent for other panel methodologies.
  • Founded a year ago, Peanut Labs profiled survey audience growth rate has doubled in the past 12 weeks, now reaching an unrivaled profiled survey audience size of 850,000 Gen-Yers, today's 13-25 year olds.

Other Developments

  • In a separate release today, Peanut Labs has announced that chief operating officer Ali A. Moiz has been appointed to the Advertising Research Foundation's (ARF) Online Research Quality Council.
  • Today, Peanut Labs is also distributing the first of its Gen-Y fact releases, highlighting relevant statistics that provide insight into the preferences and attributes of this important demographic.

Multimedia Elements

Please use this link to access a purpose-built page for more information about Peanut Labs, market research and Gen Y sample.

Peanut Labs Quote

  • "Peanut Labs is the only company meeting an important need for market researchers - providing sample access to today's 13-25 year-olds, Gen-Y, who, due to shifting technological preferences, have become difficult to reach with online panels, yesterday's market research technology. Our exclusive sample methodology reaches Gen-Y directly in social networks, resulting in markedly better engagement and responses rates along with a rapidly expanding sample pool that other methodologies cannot match."
    - Murtaza Hussain, CEO, Peanut Labs

OkCupid Quote, a Peanut Labs' publisher

  • "Our partnership with Peanut Labs has been mutually rewarding, as our expanding membership, having more than doubled in 2007, has meant both an expanding sample pool for Peanut Labs and no less importantly, a growing revenue stream for us as our members gladly interact with Peanut Labs surveys while on OkCupid."
    - Sam Yagan, Co-Founder & CEO, OkCupid

ijji Quote, a Peanut Labs' publisher

  • "As a popular online internet gaming destination,'s collaboration with Peanut Labs has enabled us to play an integral role in the evolution of how market research accesses the sought after teen sample, particularly for growing industries like gaming, while at the same time, providing us with a substantial new revenue stream. Our experience with Peanut Labs has proven to be a win-win."

Please contact Dan Gould to arrange an interview or for additional information.

About Peanut Labs

Peanut Labs is changing the way online market research is accessed and delivered, providing unparalleled access to millions of 13-25 year olds that comprise today's Gen Y audience. Developer of Sample3.0, the Peanut Labs sample methodology taps into more than 70 social networks including MySpace, Facebook, and Google OpenSocial. Sample3.0 is quickly becoming the online sampling methodology of choice by leading marketing research firms. More information about Peanut Labs and Sample3.0 can be found at

Contact Information

  • Media Contact:

    Dan Gould
    SHIFT Communications
    (415) 591-8428
    Email Contact