SOURCE: Peanut Labs

July 01, 2008 07:59 ET

Peanut Labs Hires Alison Morgan as Vice President of Technology Solutions

Seasoned Sales Professional With 25 Years of Experience Joins Peanut Labs' Team

SAN FRANCISCO, CA--(Marketwire - July 1, 2008) -

News Facts

  • Peanut Labs today announced the hire of Alison Morgan as their new vice president of technology solutions.
  • Morgan will lead market adoption initiatives for Peanut Labs' OptimusID technology, ensuring it becomes the leading market research technology for monitoring online data quality.
  • Prior to Peanut Labs, Morgan was managing director of sales, east region at GMI where she managed the U.S. East Coast team selling online consumer and B2B panel for survey research to market research organizations.
  • Prior to GMI, Morgan held leadership roles at the Pathfinder Research Group and Hurwitz Group where she led business development for sales of custom market research to consumer product and services companies and software vendors. Earlier in her career, she also held leadership sales positions for leading credit card transaction software companies.

Situational Analysis

  • Advertisers and marketers rely on quality market research data to make critical multi-million dollar marketing and product development business decisions. With online panels offering a cheaper alternative to traditional panels, they have become the primary panel source for market research professionals. As this alternative has increased in adoption, the number of market research "spammers" or bad respondents has also increased.
  • According to a 2005 comScore report, less than 1 percent of Internet survey takers account for 30 percent of all surveys taken, outlining the magnitude of professional survey takers.
  • According to a 2007 study by Burke, 14 percent of responses across 17 leading online panels were unusable or bad.
  • OptimusID gives market researchers technological help in controlling these fraudulent activities affecting data quality.

Peanut Labs Quote

"Fraudulent activities by survey takers continue to corrupt online data quality, making technology like OptimusID of vital importance to market research. I am particularly excited to join a culture of innovation that is daring enough to launch OptimusID, the only true technology solution that deals with fraudulent online responses."

- Alison Morgan, vice president of technology solutions, Peanut Labs

About Peanut Labs

Peanut Labs is changing the status quo of market research with the company's newest product, OptimusID™, a patent-pending technology filter used to vastly improve the quality of online sample data. Peanut Labs' Sample3.0 product uniquely links researchers to online sample via social networks and online communities worldwide, including MySpace, Facebook, and Google OpenSocial. More information about Peanut Labs can be found at

Contact Information

  • Media contact:
    Dan Gould
    SHIFT Communications
    (415) 412-1068
    Email Contact