SOURCE: Peanut Labs

Peanut Labs

February 16, 2012 12:00 ET

Peanut Labs Launches™, a Go-To Tool for Generating Real-Time and Economical Insights

SAN FRANCISCO, CA--(Marketwire - Feb 16, 2012) - Peanut Labs, an innovative technology provider of social media measurement and marketing tools and e-Rewards, Inc. (ERI) business unit, today announced the launch of™, a revolutionary research product that will empower users to target a unique population of social media respondents and gain valuable insight into time-sensitive and compelling topics.

Peanut Labs' tool enables organizations to access ready-to-poll respondents in a variety of vertical markets by embedding short questionnaires into a dynamic network of social media and gaming sites across the United States. This capability allows users to launch their quick polls and collect respondent data from a sample pool of over 50 million consumers within minutes; the average time to begin receiving responses is 40 seconds. Further, creatives, marketers, strategists and analysts now have the ability to gain brand and product insight into the emotive and cognitive sentiments of a group of people instantaneously.

"As speed becomes more of a necessity, especially going into 2012, we understand the value of time-sensitive research," said Noman Ali, co-founder and chief executive officer of Peanut Labs. "Through our tool, we provide a product that enables users to receive responses in real time, gaining an edge over their competition."

With 24-hour access, Peanut Labs' tool enables users to launch quick polls at any time to a vast existing network of diverse and desirable demographics, and includes deep integration with Facebook. The current version allows users to target respondents based on criteria including age, gender and income, with plans to add ethnicity, personal interests and geographic location in the future.

Offering exclusive support for multiple-choice questions, Peanut Labs' tool also enables users to include a minimum of two pre-written answers and a maximum of seven pre-written answers for respondents to choose from, and supports both single-select and multi-select questions. Furthermore, it enables users to include media -- both images and video -- to further communicate the subject matter of each question asked.

Ali continued: "One common denominator with social media and online research is the need for surveys to be as engaging as possible. People all over the world are on social networks where they are primed to maneuver in a multi-media, rich in content, environment. More so, these people are potential respondents, unlikely to have been previously exposed to traditional research methods. Therefore, it is imperative that online surveys complement the community from which the respondent interacts with."

Peanut Labs' tool is currently available in beta mode and offers a user-friendly platform for: concept testing; campaign feedback; product opinions; brand perceptions; customer satisfaction; social media scoring; and predictive modeling. Users can register for a complimentary personal account with limited access to polling capabilities. For pricing and additional information, visit

About Peanut Labs
Peanut Labs is an innovative technology provider of social media measurement and marketing tools. The company enables marketers worldwide to harness the power of social media for all their marketing needs, including generating insight into consumer behavior and building brand perception. Peanut Labs offers targeted social media sample through partnerships with highly diverse social media applications and communities, including major social and gaming networks, and operates™ and™. The company has won numerous awards, including a FAST Top 50 and the Advertising Research Foundation's Silver Innovation Award. Peanut Labs has over 20 full-time employees and is headquartered in San Francisco. For more information, visit

About e-Rewards, Inc.
e-Rewards, Inc. is a global leader in permission based digital data collection and reporting, headquartered in Plano, Texas. With over 1,200 employees worldwide, the company operates through its business units Research Now, e-Miles, Peanut Labs and Conversition. For more information, visit

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