SOURCE: Peanut Labs

July 09, 2008 08:00 ET

Peanut Labs to Provide Acclaim Games With Additional Revenue Stream Beyond Advertising

Acclaim Users Take Market Research Surveys as Alternative Way to Purchase In-Game Items; Online Communities Turning to Market Research for Supplemental Revenue

LOS ANGELES, CA and SAN FRANCISCO, CA--(Marketwire - July 9, 2008) - Acclaim Games, a leading online multiplayer gaming community, and Peanut Labs, provider of unmatched Gen-Y sample for market researchers, today announced the integration of Peanut Labs' Sample3.0 sampling methodology into the Acclaim Games community.

The integration gives Acclaim Games' members an alternate way to earn Acclaim Coins. For each survey the member takes, they will receive Acclaim Coins to purchase in-game items like weapons, clothing and character boosts.

"By offering Peanut Labs' surveys to our community, we can provide our players an alternative to using money in order to get the coveted in-game items," said Howard Marks, chief executive officer at Acclaim Games. "Many of our members, especially the younger ones, do not always have access to credit cards to purchase items. Now when they take a Peanut Labs survey, they will have one more option to get some of the items they want regardless of money."

Peanut Labs technology has been deployed into more than 70 publishing partners, including niche communities and social networks, as well as social applications found across all the major social networks like Facebook and MySpace. As more consumers demand free services from online providers, social networks and widget developers struggle to find monetization through an advertising-based model. Instead of ads, Peanut Labs pays publishers based on number of completed surveys, usually a percentage of the amount that Peanut Labs receives from the market research firms -- often 400 percent more than can be made with current click-through models.

"Because Acclaim Games has such a vibrant, active community, we are excited to have them on-board," said Murtaza Hussain, chief executive officer of Peanut Labs. "As has occurred in other communities, we expect these surveys will be embraced as an in-game activity, an engaging part of the Acclaim experience, making this a win for their users."

By leveraging online communities, Peanut Labs offers market researchers valuable, high-quality sample for coveted Gen-Y, Gen-X and Boomer demographics.

About Acclaim Games

Based in Beverly Hills, California, Acclaim Games is a revolutionary company with over 5 million registered players worldwide. CEO Howard Marks, a cofounder of Activision, has established Acclaim as one of America's top online game brands. Today, Acclaim Games offers only the finest online games with a focus on accessibility, playability and most importantly fun. Acclaim's free massively multiplayer games include BOTS!! (futuristic robot fighting action game), 9Dragons (Martial Arts MMORPG), 2Moons (Extreme Action MMORPG), DANCE! Online (hit music dancing game), Top Secret (a fan developed online game) and Ponytars (Pony game). To learn more, please visit

About Peanut Labs

Peanut Labs is changing the status quo of market research with the company's newest product, OptimusID™, a patent-pending technology filter used to vastly improve the quality of online sample data. Peanut Labs' Sample3.0 product uniquely links researchers to online sample via social networks and online communities worldwide including MySpace, Facebook, and Google OpenSocial. More information about Peanut Labs can be found at

Contact Information

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