SOURCE: Delta Entertainment Group, Inc.

January 25, 2012 07:45 ET

PearlBrite™ Retains Leonard F. Genovese of the Renowned Genovese Drug Store Chain Family to Its Board of Advisors

BOCA RATON, FL--(Marketwire - Jan 25, 2012) - PearlBrite™ Concepts, Inc. ("PearlBrite"), a wholly owned subsidiary of Delta Entertainment Group, Inc. ("Delta Entertainment") (OTCQB: DENG) (OTCBB: DENG), has retained Leonard F. Genovese to its Board of Advisors management team.

Leonard F. Genovese held various positions with Genovese Drug Stores, Inc. ("Genovese") from 1971 - 1999. As Store Manager of various stores, purchased items directly from manufacturers; as Field Trainer, developed new plan-o-grams to increase POP impulse sales and was responsible for training and motivating associates in all stores. As Merchandise Manager Buyer, accountable for the purchase of over $100 million dollars annually in assorted categories such as HBA, Front End, General Sundries, etc. As Assistant Vice President of Operations/Store Replenishment Systems, supervised 60 co-workers in replenishing average stores with over $200 million dollars in repeat sales with 12,000 SKUs, health and beauty aids, front end and general sundries products. As Assistant Vice President of Marketing, Customer Service, Public Relations and Operations, directly in charge of coordinating all public relation activities for 135 retail stores, including new store openings, charitable events, disaster relief efforts and corporate functions.

Genovese Drug Stores was a pharmacy chain founded in 1924 by Joseph Genovese Sr., located in New York, New Jersey and Connecticut. Genovese was acquired by J. C. Penney in 1998 for $492 million in stock and debt.

Genovese had 141 stores, 5,000 employees and sales for the fiscal year ending Jan. 30, 1999 projected to reach $800 million at the time of acquisition. Five years after the acquisition, the Genovese name ceased to exist when all remaining stores were rebranded as Eckerd. The former Genovese stores that have remained open currently do business as Rite Aid, who bought Eckerd's eastern U.S. operations in 2007.

"I am very excited about the tremendous results and price of PearlBrite's new consumer teeth whitening kit and its potential distribution through mass market retailers," said Leonard F. Genovese.

"We enthusiastically welcome Lenny's 28 plus years of success and experience in the retail industry to help PearlBrite become a recognized leader in the $700 million at-home teeth whitening market in the United States and $1 billion market worldwide," said Leonard Tucker, President of PearlBrite.

About Delta Entertainment Group, Inc.

Primarily a holding company for its subsidiaries; PearlBrite™ Concepts, Inc.,, a non-dental cosmetic teeth whitening company; Captivating Concepts Corp., a producer and marketer of cosmetics including, but not limited to, color cosmetics such as nail polish and lipstick through mass market retailers; Creative Music Group, Inc.,, a manager, promoter and developer of recording artists in the entertainment industry.

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