SOURCE: PediaVision

October 01, 2010 17:29 ET

PediaVision™ Assessment Solution to Demonstrate at AAP "Pediatric Office of the Future," Exhibit Booth #933, October 2-5, 2010 in San Francisco, California

Physicians Can Test the Device and Screen Children in "Future Faces Family Fun & Fitness Zone"

LAKE MARY, FL--(Marketwire - October 1, 2010) -  PediaVision, a company dedicated to solving the critical problem of undiagnosed vision problems, will demonstrate its state-of-the-art PediaVision Assessment Solution (PAS) at the American Academy of Pediatrics (AAP) conference at the Moscone Center.

During the conference, general physicians can test first-hand the power of the PediaVision Assessment Solution. Exhibiting at the "Pediatric Office of the Future" adjacent to the Future Faces Family Fun & Fitness Zone, PediaVision activities will include an "Eye Screen for Ice Cream." Kids can get free digital vision screenings and receive free ice cream treats.

The PediaVision Assessment Solution (PAS) is the only binocular vision screening device that produces highly accurate, instant results. PAS is effective for screening children of any age, especially pre-verbal. The software produces a written recommendation as to whether or not a patient should be referred to an eye care specialist.

Across the country, pediatricians are touting the instant, accurate results of the PAS and using the vision screening devices to thoroughly identify and assess potential vision issues in pre-verbal and school aged-children. According to The American Academy of Ophthalmology, "During childhood, babies up to age two should have vision screening during regular pediatric visits, and screening every one to two years for ages 3 to 19."

Dr. Brian Harris, Altamonte Pediatric Associates in Altamonte Springs, Florida, says while PAS is not a substitute for seeing an eye care specialist, he thinks it is the next best thing.

"It's easy to use, it's reliable and you get a lot of information that you would otherwise have to get from an ophthalmologist. Patients can fool a traditional vision test if the person giving the test is not being careful enough, but it's hard to fool the PediaVision machine. With PAS, you can actually save a child's vision with early detection, and the parents think it's really cool when you explain to them all the things you've just checked for in a matter of minutes," said Harris.

Dr. Lori Storch Smith of Bay Street Pediatrics in Westport, Connecticut says the devices have picked up cases of amblyopia that probably wouldn't have been detected with normal screenings. In addition to the devices' ease of use, Smith says that parents are willing to pay for the screenings even when they are not covered by health insurance. "After we explain the types of vision problems we can detect and the benefits of early detection, parents are willing to spend the money," said Smith.

Jeff Mortensen, PediaVision VP of Sales/Marketing, who is exhibiting at the AAP's "Pediatric Office of the Future," is excited to participate in this year's conference. "An invitation to participate in the Pediatric Office of the Future is indicative of the attention childhood vision is receiving in the marketplace and it highlights the need for pediatricians to have efficient and effective tools for vision screening," said Mortensen.

About PediaVision
PediaVision is dedicated to solving the critical problem of undiagnosed vision problems and transforming the lives of thousands of children each day by helping private medicine and public health systems provide thorough, automated and objective vision screening.

The company was initially founded by a team of optometrists and Ophthalmologists. These medical professionals were confronted daily with the impact of permanent vision loss in children.

PediaVision has a proven technology and a management team with medical expertise and a strong track record of transforming industries. For more information about PediaVision, and to help the fight against undiagnosed vision problems in children, please visit

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