SOURCE: PeerApp, Ltd.

PeerApp, Ltd.

May 10, 2011 10:59 ET

PeerApp Launches UBInsight Analytics Tool to Help Operators Monetize Over-the-Top (OTT) Content

"Operators Gain Competitive Advantage by Identifying Trends in OTT Content!"

NEWTON, MA--(Marketwire - May 10, 2011) - PeerApp, the leading provider of Transparent Caching and Content Delivery Platforms, today released UBInsight, its analytics and business intelligence tool. UBInsight gives operators deep visibility into unmanaged content on their network with a focus on reporting the Quality of Experience (QoE) delivered from the UltraBand transparent Internet cache.

UBInsight provides value across an operator's organization from engineering to marketing and finance. OTT services, specifically video, are overwhelming operator networks and impacting every part of an organization. The tool provides insight into OTT services that can be used to analyze the delivery quality of Internet video, plan for expansion, troubleshoot network problems, control costs and monetize usage trends. An open architecture allows statistics from all cacheable content to be combined with existing reporting, subscriber management and network planning tools. The QoE analysis provides measurements of popular services and comparisons of content served from the Internet and the cache that allow operators to quantify the benefits of transparent caching at various locations in the network. Operators now have a way to visualize the competitive advantage provided with caching.

"UBInsight provides operators a different perspective on content delivery," said Samuel Bahar, PeerApp's VP of Marketing. "The information about video quality and popular unmanaged content is a valuable tool for operators who are looking to build their own Content Delivery Network (CDN) and introduce new business models across the value chain. It is now possible to provide detailed trending and analysis of unmanaged content with the same system that is increasing the quality of delivery of OTT to subscribers and saving OPEX spent on bandwidth."

UBInsight aggregates and enhances information from UltraBand transparent caching solutions deployed across an operator's network. PeerApp's UltraBand is the world's only transparent cache and content delivery solution that supports video, Netflix, HTTP file downloads, software updates and peer-to-peer in a single, modular and scalable architecture. The UltraBand grid computing architecture and scalable, shared storage provides a highly reliable and fault tolerant platform that allows operators to leverage a single solution for all traffic types and efficiently scale as the network grows without expensive load balancing equipment, continual software updates or subscriber affecting downtime. The patented UltraBand software allows an operator to "set and forget" the solution: after installation, the operator never modifies their network or interrupts their business processes to manage the solution.

About PeerApp Ltd.
PeerApp ( is the leading infrastructure provider of Content Delivery Platforms and Transparent Caching, enabling network operators to: control rich media content, improve network efficiency, enhance subscribers' QoE and offer new Internet content services. PeerApp was founded in 2004 and is headquartered in Newton, Massachusetts, USA. Sales and support offices around the world include the United States, Brazil, Mexico, Argentina, Colombia, England, Singapore, Japan and Hong Kong.

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