SOURCE: PeerApp Ltd.

March 18, 2008 14:21 ET

PeerApp Ltd. Opens EMEA Office in the United Kingdom

P2P and HTTP Video Caching Deliver Cost-Saving Solutions for ISPs

NEWTON, MA--(Marketwire - March 18, 2008) - PeerApp Ltd. the innovator in Intelligent Media Caching, today announced the opening of its European, Middle Eastern and Africa (EMEA) office in the UK. Mr. Guy Powell, Vice President for EMEA Operations, will lead the expansion of PeerApp's business in this important region.

PeerApp's products are deployed by Internet Service Providers (ISPs) to lower International backhaul bandwidth costs and help alleviate network congestion caused by the rapid growth in the delivery of video files via P2P networks and through various streaming video web sites such as YouTube, Facebook and MySpace. The PeerApp UltraBand™ system supports the concurrent operation of P2P protocols and HTTP video streaming applications. UltraBand systems are high-performance, carrier-grade, high-availability platforms that can scale beyond multi-Gbps deployments.

PeerApp's Intelligent Media Caching algorithms allow P2P and HTTP content to be cached based on popularity or frequency of use, content freshness and accuracy. Because content is stored and served from ISP locations close to the subscriber, it is delivered more quickly, often at wire speeds. Eliminating repetitive, redundant downloading of identical content eliminates the need for ISPs to overprovision network transit links.

PeerApp UltraBand deployments reduce the amount of backhaul bandwidth required, speed delivery of content and improve subscriber Quality of Experience. Improved subscriber experience is essential both to ISPs' brands and to content owners and aggregators whose services depend on quality delivery through the entire network. PeerApp solutions address all layers in the delivery cycle.

The PeerApp Ltd. EMEA Regional Office can be reached at:

Guy S. Powell
VP, EMEA Operations
PeerApp Ltd.
P.O. Box 736
Haywards Heath
RH16 9FT
United Kingdom
guy@peerapp.com
Mobile: +44-7770-915-881
Fax: +44-1444-459968

About PeerApp Ltd.

PeerApp is a leading supplier of Intelligent Media Caching solutions for ISPs worldwide. Based on patented P2P caching and acceleration technology, PeerApp solutions cache and accelerate content delivery, including P2P and HTTP downloads and video streams. PeerApp products allow ISPs to meet the bandwidth and service quality challenges of the Video Internet and satisfy the demand from their subscribers, improving subscribers' Quality of Experience (QoE). PeerApp products enable ISPs to enhance network efficiency, support subscriber growth and implement new revenue-generating services. Millions of broadband subscribers around the world receive high-quality video and other digital media through PeerApp systems.

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