SOURCE: PeerApp Ltd.

March 17, 2008 15:59 ET

PeerApp and MediaMerx Partner to Deliver Broadband Video and Multimedia Content to Global Markets

NEW YORK, NY and NEWTON, MA--(Marketwire - March 17, 2008) - PeerApp Ltd., the leading provider of Intelligent Media Caching and Delivery solutions to Internet Service Providers (ISPs) worldwide, and MediaMerx, the leader in delivering premium syndicated digital video to global markets, today announced a partnership to accelerate the distribution of aggregated digital content to ISPs in global markets.

By integrating their technologies, PeerApp and MediaMerx will enable ISPs to obtain the types of content their subscribers want, deliver it to them at wire speeds, and generate revenue by creating new, differentiated services. Latin American, Eastern European, Asian and African service providers have more than 100 million broadband users with their traffic growing more than 100%/year.

The partnership integrates PeerApp's Intelligent Media Caching and Delivery Infrastructure for accelerating multimedia content over broadband with the MediaMerx Marketplace, web video tools and multi-channel player. Using the integrated solutions, ISPs will be able to develop and deliver compelling content services that scale with subscriber demand and business growth.

The combined technologies will also let media companies efficiently and economically distribute their content to multiple network operators. Moreover, global service providers can aggregate content efficiently from content sources, overcoming licensing and transaction challenges. Through these distribution arrangements, content owners and network operators in global markets can generate new revenue from monetizing content.

"MediaMerx is the pioneer in distributing premium content to global markets," said Robert Mayer, PeerApp's CEO. "Their success in developing ISP-based distribution and leading technology for premium broadband video content positions our companies for significant growth in these markets." The management team of MediaMerx includes broadband video business and technology visionaries who formerly worked at ESPN.

"PeerApp has a strong following in global markets, where it gives ISPs a competitive edge by being able to cost-effectively deliver video content with superior quality of experience," says Tejpaul Bhatia, CEO of MediaMerx. "We are looking forward to the reach PeerApp will provide into these network operators, as well as to satisfying the demand for our combined solution as operators are turning to video for differentiating their services."

About PeerApp Ltd.

PeerApp solutions cache and accelerate content delivery including P2P and HTTP downloads and video streams. PeerApp products allow ISPs to meet the bandwidth and service quality challenges of the Video Internet and satisfy the demand from their subscribers, improving subscribers' Quality of Experience. PeerApp enhances network efficiency, and empowers subscriber growth and new revenue-generating services.

About MediaMerx

MediaMerx is the international marketplace for broadband video. Its marketplace connects sellers (media companies) with buyers (Internet providers) to offer premium content services to global markets.

Contact Information