SOURCE: PeerLogix, Inc.

January 06, 2016 08:00 ET

PeerLogix Announces Collaboration With Pentatonix

Company to Assist Superfruit in Growing Its App User Base and Increasing Fan Engagement

NEW YORK, NY--(Marketwired - Jan 6, 2016) - PeerLogix, Inc. (the "Company") (OTCQB: LOGX), an advertising technology and data aggregation provider, today announced that it has been engaged by Superfruit, a leading comedy web show on YouTube hosted by Mitch Grassi and Scott Hoying, best known as members of the Grammy award winning acappella group and recent Forbes "30 Under 30" standout, Pentatonix. The Superfruit YouTube channel currently has over 1.8 million subscribers and well over 177 million views. By utilizing its proprietary technology platform, Peerlogix will assist Superfruit in growing users for its popular mobile App, as well as increasing fan engagement.

Kayley Seder, Project Manager of PeerLogix, stated, "Our unique platform can specifically target potential Superfruit app users that are most likely to be Pentatonix fans, and serve them with digital ads. By filtering out the "noise" and only seeking confirmed listeners of Pentatonix through Torrent, Superfruit will benefit from an outreach program that is directly targeted to viewers and listeners who have demonstrated a direct engagement with the group. As the only Company with access to the lucrative universe of Content Sharing Economy users, PeerLogix is once again delighted to offer its superior value proposition to another leading music industry client."

The Content Sharing Economy

The Content-Sharing Economy, commonly known as the Torrent community, consists of approximately 140 million people worldwide sharing TV shows, movies, music, video games, e-books and software with one another. PeerLogix collects Torrent data, including IP addresses of the uploading and downloading parties (e.g., location), the name, file type, media type, and utilizes licensed and publicly available demographic and other databases to further filter the collected data to provide insights into consumer preferences.

The PeerLogix value propostion is simple. By utilizing its extensive data, analytics and industry leading software, PeerLogix has proven its ability to deliver marketing groups to adveritsers with engagement rates that exceed 80% than that of independent Control groups. These outstanding results validate the strength and relevance of PeerLogix's robust marketing platform and the superior value proposition inherent in directly engaging with the Content-Sharing Economy.

About PeerLogix
PeerLogix is an advertising technology and data aggregation company providing a proprietary software as a service, or SAAS, platform which enables the tracking and cataloguing of Torrent files and Torrent networks in order to determine consumer trends and preferences based upon media consumption. PeerLogix's patent pending platform collects Torrent data, including IP addresses of the uploading and downloading parties (e.g., location), the name, file type, media type (whether movie, television, documentary, music, e-books, software, etc.), and genre of media downloaded, and utilizes licensed and publicly available demographic and other databases to further filter the collected data to provide insights into consumer preferences to digital advertising firms, product and media companies, entertainment studios and others.

Torrent is a geography agnostic platform used by approximately 140 million people worldwide to share TV shows, movies, music, pictures, video games, e-books and software with one another. All major entertainment and media content is available to consumers using Torrent to access media. Of this population of Torrent users, approximately 40 million reside in the United States and 100 million are distributed throughout all major and developing countries of the world.

For more information, please visit: http://www.peerlogix.com

Forward Looking Statement
Certain of the statements contained in this herein include future expectations, contain projections of results of operations or financial condition or state other "forward-looking" information. The information contained in this includes some statements that are not purely historical and contain "forward-looking statements," as defined by the Private Securities Litigation Reform Act of 1995,that involve risks and uncertainties. Such forward-looking statements include, but are not limited to, statements regarding the Company's and its management's expectations, hopes, beliefs, intentions or strategies regarding the future, including the Company's financial condition and results of operations. In addition, any statements that refer to projections, forecasts or other characterizations of future events or circumstances, including any underlying assumptions, are forward-looking statements. The words "believe," "expect," "anticipate," "intend," "estimate," "may," "should," "could," "will," "plan," "future," "continue," and other expressions that are predictions of or indicate future events and trends and that do not relate to historical matters identify forward-looking statements. These forward-looking statements are based largely on the expectations or forecasts of future events, can be affected by inaccurate assumptions, and are subject to various business risks and known and unknown uncertainties, a number of which are beyond the control of management. Therefore, the actual results could differ materially from the forward-looking statements contained in PeerLogix forward-looking statements.

Contact Information

  • Contact:
    William Gorfein
    Chief Executive Officer
    PeerLogix, Inc.
    646-825-8549
    info@peerlogix.com