SOURCE: PeerLogix, Inc.

December 10, 2015 09:00 ET

PeerLogix Announces Completion of Development and Implementation of New and Unique Ad Platform

Proprietary Ad Server Technology Enters Go-to-Market Phase; Enables Advertisers to Target Large, Underserved Market With Favorable Demographics

NEW YORK, NY--(Marketwired - Dec 10, 2015) - PeerLogix, Inc. (the "Company") (OTCQB: LOGX), an advertising technology and data aggregation provider, today announced the completion of its proprietary ad server platform, bringing its full suite of products and services squarely into the go-to-market phase. Firmly ahead of its planned rollout schedule and concurrent with the recent hiring of two dedicated salespeople, PeerLogix has commenced aggressive marketing of its unique ad platform.

William Gorfein, Co-founder and CEO of PeerLogix, stated, "We are extremely encouraged by the strong reception that our unique platform has started to receive in the advertising marketplace. This platform was designed as a result of specific requests from advertisers, who wished to go beyond analytics and advertise directly to Torrent users. We have built a one-of-a-kind link into this underserved and often mysterious digital ad ecosystem which will allow advertisers direct ad flow to this extensive and highly valuable audience."

The Content Sharing Economy

The Content-Sharing Economy, commonly known as the Torrent community, consists of approximately 140 million people worldwide sharing TV shows, movies, music, video games, e-books and software with one another. PeerLogix collects Torrent data, including IP addresses of the uploading and downloading parties (e.g., location), the name, file type, media type, and utilizes licensed and publicly available demographic and other databases to further filter the collected data to provide insights into consumer preferences.

The PeerLogix value proposition is simple. By utilizing its extensive data, analytics and industry leading software, PeerLogix has proven its ability to deliver marketing groups to advertisers with engagement rates that exceed 80% than that of independent Control groups. These outstanding results validate the strength and relevance of PeerLogix's robust marketing platform and the superior value proposition inherent in directly engaging with the Content-Sharing Economy.

"PeerLogix has built the only platform that enables advertisers to reach this audience," continued Mr. Gorfein. "Ad-tech companies continue to command compelling multiples in the market, and we believe we have created a compelling, unique, and proprietary solution for this large and rapidly growing demographic. We are excited at the initial response from advertising agencies, and we look forward to further progress in the months ahead."

About PeerLogix
PeerLogix is an advertising technology and data aggregation company providing a proprietary software as a service, or SAAS, platform which enables the tracking and cataloguing of Torrent files and Torrent networks in order to determine consumer trends and preferences based upon media consumption. PeerLogix's patent pending platform collects Torrent data, including IP addresses of the uploading and downloading parties (e.g., location), the name, file type, media type (whether movie, television, documentary, music, e-books, software, etc.), and genre of media downloaded, and utilizes licensed and publicly available demographic and other databases to further filter the collected data to provide insights into consumer preferences to digital advertising firms, product and media companies, entertainment studios and others.

Torrent is a geography agnostic platform used by approximately 140 million people worldwide to share TV shows, movies, music, pictures, video games, e-books and software with one another. All major entertainment and media content is available to consumers using Torrent to access media. Of this population of Torrent users, approximately 40 million reside in the United States and 100 million are distributed throughout all major and developing countries of the world.

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Forward Looking Statement
Certain of the statements contained in this herein include future expectations, contain projections of results of operations or financial condition or state other "forward-looking" information. The information contained in this includes some statements that are not purely historical and contain "forward-looking statements," as defined by the Private Securities Litigation Reform Act of 1995,that involve risks and uncertainties. Such forward-looking statements include, but are not limited to, statements regarding the Company's and its management's expectations, hopes, beliefs, intentions or strategies regarding the future, including the Company's financial condition and results of operations. In addition, any statements that refer to projections, forecasts or other characterizations of future events or circumstances, including any underlying assumptions, are forward-looking statements. The words "believe," "expect," "anticipate," "intend," "estimate," "may," "should," "could," "will," "plan," "future," "continue," and other expressions that are predictions of or indicate future events and trends and that do not relate to historical matters identify forward-looking statements. These forward-looking statements are based largely on the expectations or forecasts of future events, can be affected by inaccurate assumptions, and are subject to various business risks and known and unknown uncertainties, a number of which are beyond the control of management. Therefore, the actual results could differ materially from the forward-looking statements contained in PeerLogix forward-looking statements.

Contact Information

  • Contact:
    William Gorfein
    Chief Executive Officer
    PeerLogix, Inc.