SOURCE: PeerLogix, Inc.

January 13, 2016 08:00 ET

PeerLogix Releases Case Study on Waterman's Pack Collaboration

Study Demonstrates the Intrinsic Value of Brand-Loyal Torrent Users

NEW YORK, NY--(Marketwired - Jan 13, 2016) -  PeerLogix, Inc. (the "Company") (OTCQB: LOGX), an advertising technology and data aggregation provider, today released a case study on its collaboration with Waterman's Pack, a subscription service that delivers a curated watersports equipment package to its subscribers each month. Over the course of the 32 day campaign, Torrent IP Groups demonstrated a 26% rise in engagement over the control group and a staggering 6.3x higher Click Through Rate (CTR).

William Gorfein, Co-founder and CEO of PeerLogix, stated, "We are extremely excited by the results of our efforts with Waterman's Pack as they are emblematic of the unique power of our technology and its ability to target individual niche segments of the Content Sharing Economy on behalf of our clients. By actively engaging Torrent Households through the lens of those who have downloaded Watersports related content, we were able to deliver to Waterman's Pack a group of valuable, brand-loyal consumers that carefully consider their purchases. We will continue to demonstrate our unique value proposition to customers across a wide array of industry verticals."

For the complete Case Study, please visit http://www.peerlogix.com/.

The Content Sharing Economy

The Content-Sharing Economy, commonly known as the Torrent community, consists of approximately 140 million people worldwide sharing TV shows, movies, music, video games, e-books and software with one another. PeerLogix collects Torrent data, including IP addresses of the uploading and downloading parties (e.g., location), the name, file type, media type, and utilizes licensed and publicly available demographic and other databases to further filter the collected data to provide insights into consumer preferences.

The PeerLogix value proposition is simple. By utilizing its extensive data, analytics and industry leading software, PeerLogix has proven its ability to deliver marketing groups to advertisers with engagement rates that exceed 80% than that of independent Control groups. These outstanding results validate the strength and relevance of PeerLogix's robust marketing platform and the superior value proposition inherent in directly engaging with the Content-Sharing Economy.

About PeerLogix
PeerLogix is an advertising technology and data aggregation company providing a proprietary software as a service, or SAAS, platform which enables the tracking and cataloguing of Torrent files and Torrent networks in order to determine consumer trends and preferences based upon media consumption. PeerLogix's patent pending platform collects Torrent data, including IP addresses of the uploading and downloading parties (e.g., location), the name, file type, media type (whether movie, television, documentary, music, e-books, software, etc.), and genre of media downloaded, and utilizes licensed and publicly available demographic and other databases to further filter the collected data to provide insights into consumer preferences to digital advertising firms, product and media companies, entertainment studios and others.

Torrent is a geography agnostic platform used by approximately 140 million people worldwide to share TV shows, movies, music, pictures, video games, e-books and software with one another. All major entertainment and media content is available to consumers using Torrent to access media. Of this population of Torrent users, approximately 40 million reside in the United States and 100 million are distributed throughout all major and developing countries of the world.

For more information, please visit: http://www.peerlogix.com

Forward Looking Statement
Certain of the statements contained in this herein include future expectations, contain projections of results of operations or financial condition or state other "forward-looking" information. The information contained in this includes some statements that are not purely historical and contain "forward-looking statements," as defined by the Private Securities Litigation Reform Act of 1995,that involve risks and uncertainties. Such forward-looking statements include, but are not limited to, statements regarding the Company's and its management's expectations, hopes, beliefs, intentions or strategies regarding the future, including the Company's financial condition and results of operations. In addition, any statements that refer to projections, forecasts or other characterizations of future events or circumstances, including any underlying assumptions, are forward-looking statements. The words "believe," "expect," "anticipate," "intend," "estimate," "may," "should," "could," "will," "plan," "future," "continue," and other expressions that are predictions of or indicate future events and trends and that do not relate to historical matters identify forward-looking statements. These forward-looking statements are based largely on the expectations or forecasts of future events, can be affected by inaccurate assumptions, and are subject to various business risks and known and unknown uncertainties, a number of which are beyond the control of management. Therefore, the actual results could differ materially from the forward-looking statements contained in PeerLogix forward-looking statements.

Contact Information

  • Contact:
    William Gorfein
    Chief Executive Officer
    PeerLogix, Inc.
    646-825-8549
    info@peerlogix.com