SOURCE: Peerset


October 13, 2009 08:00 ET

Peerset Unveils First Psychographic Targeting Tool to Offer Advertisers and Publishers a Powerful New Way to Better Identify Relevant Audiences Using the Social Web

Advertisers Can Now Reach Beyond the Limits of Conventional Audience Segmentation Through Peerset's Science of Infinite Connections

SAN FRANCISCO, CA--(Marketwire - October 13, 2009) - Peerset (, an advertising data tool that generates psychographic audience recommendations and delivers ad placements, today announced the launch of its flagship product. Peerset brings to market the science of infinite connections, revealing how human interests truly relate to one another in ways that are far from obvious. With Peerset, brands and merchants are able to execute campaigns with the confidence that their message will reach beyond a target demographic, connecting audiences who share similar values, interests or lifestyles.

Marketers and publishers alike understand that the richness of interaction on social media sites and the public sharing of psychographic data is extremely valuable. Peerset provides a reliable, extensible way to interpret that data and reaches far beyond the limitations of current targeting and media buying methods focused on demographics, search, behavior and the social graph.

"Peerset is leading innovation in the newly established field of Social Psychographic Targeting," said Mike "JB" John-Baptiste, CEO of Peerset. "We have spent the last three years building this technology and conducting scientific research to understand how people's ideas, thoughts and opinions link together, and what assumptions can be made about how their explicit expressions of interest translate into related consumer actions."

Identify Unknown Audiences in an Infinite Number of Places and Ways

Peerset can integrate with existing ad serving systems and enhance any existing investments in contextual or behavioral targeting solutions, enabling publishers to execute highly successful ad campaigns using the Peerset ad-matching engine. In addition, Peerset's analytic tools help marketers and ad sales teams prioritize new and existing content categories to find and reach engaged users with the proper messaging. With a small amount of data Peerset can complete an audience picture; marketers get more mileage out of Peerset's psychographic data, and by targeting interests they can also reach more people, earlier in the buying cycle.

Marketers, social platforms and ad networks can use Peerset to reach their audience with precision to touch users that demonstrate interest, or reach larger relevant audiences whose psychographics are aligned with their campaigns.

Peerset for Agencies and Marketers:

--  Execute media buys through social media publishers drawing upon the
    psychographics of their communities
--  Execute media buys through ad networks who have the capability to
    target based on keywords or have vast content or behavioral segments
--  Purchase audience segments through Peerset or on an exchange listing

Peerset for Social Media Publishers:

--  Buy media based on psychographic targeting
--  Organize and package data into psychographic and interest-based
--  Provide ad network partners relevant metadata to increase CPMs
--  Provide off-platform monetization opportunities (i.e. exchanges)

Peerset for Ad Networks:

--  Buy media based on user-level and keyword level psychographic
--  Provide psychographic ad matching recommendations

For more information on Peerset and to experience their psychographic data demonstration, visit

About Peerset:

Peerset, the science of infinite connections, is an advertising data tool that generates psychographic recommendations and ad placement, based on comprehensive content analysis. Peerset's technology organically links interests, values, lifestyles and attitudes, enabling advertisers and publishers to target expanded audiences across the web. The company is leading innovation in the emergent field of Social Psychographic research. Founded in 2005, Peerset is a privately held company based in San Francisco, California, and Toronto, Canada. For more information about Social Psychographic targeting and Peerset please visit

© 2009 Peerset, Inc. All Rights Reserved. Peerset and the Peerset logo are registered or unregistered trademarks of Peerset, Inc. in the United States and/or other countries.

Contact Information

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    Vanessa Camones
    Jennifer Lankford
    theMIX agency for Peerset
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