SOURCE: Pegasystems


January 14, 2015 10:34 ET

Pega Marketing Delivers Significant Improvements in Personalized Customer Engagement

Real-Time Decisions Across All Channels Enable More Effective Targeting, Improve Customer Experience, Maximize Customer Lifetime Value and Increase Revenue

CAMBRIDGE, MA--(Marketwired - Jan 14, 2015) - Pegasystems Inc. (NASDAQ: PEGA), the software company powering the digital enterprise, today announced significant enhancements to its marketing application. Pega Marketing provides simplified campaign management and rich cross-channel integration capabilities, giving marketers a consolidated view of customer preferences and attributes so they can easily create targeted outbound campaigns for all customers. The application enables marketers to deliver personalized customer engagement that maximizes customer experience and customer lifetime value, while increasing business revenue.

Pega Marketing automates next-best-actions in real-time and in context for each customer interaction allowing marketers to drive trustworthy and consistent engagement to customers across the channels of their choice. The application's real-time analytics and machine-learning algorithms allow marketers to drive acquisition and retention, upsell and cross-sell, and provide nurturing strategies for every customer across the entire customer journey. Pega Marketing also enables "connected conversations," which ensure customer trust is built with every interaction through consistent and contextual omnichannel communication. With Pega Marketing, organizations can simplify marketing operations by connecting disparate marketing systems to generate strategies that can be simulated and tested and can continuously and quickly adapt to market changes.

Pega Marketing introduces new features and improvements in design and usability that help marketers drive connected engagement with customers throughout the customer journey, including:

  • Deeper Cross-Channel Integration - Marketers will benefit from enhanced integration in real-time across channels, improved landing pages and email authoring. Marketers will also have the ability to manage customer experiences in the Web and mobile channels, linking their best customer strategies to Web page containers, leveraging real-time context to ensure the next-best-action.

  • Simplified Campaign Creation - Marketers can quickly and easily create campaigns that cross multiple channels in three steps using a visual format with access to all information in one location.

  • Customer Profile Viewer - From a single location, marketers can access complete profiles for every customer that includes customer demographics, complete customer interaction history, customer channel history and preference, customer lifetime value and propensities across strategies and segments.

  • Enhanced Monitoring, Control and Reporting - Marketers can easily monitor campaigns, field marketing, refine audience selection/segmentation control and drive outbound email reporting and deliverability. 

  • Field Marketing - Marketers can create and drive more effective field marketing campaigns, by easily creating and reusing corporate templates, driving local campaign configuration control and channel support, and accessing reporting capabilities both at the local and corporate level.

Available on-premise or on Pega Cloud, the Pega Marketing application is built on the Pega 7 Platform, and uses decisioning in a marketing context. Pega's visual tools enable businesses to easily develop and change the application to meet their strategic business needs without code, more than six times faster than traditional Java model-based applications. Pega's proven scalability ensures the application operates across the ever changing needs of users, business lines, geographies and channels that today's enterprises demand.

Quotes & Commentary:

"Campaigns that provide value and build trust with customers will succeed. This requires companies to have strong insight into customer values and behaviors to deliver consistent engagement," said Ed Burek, Director of Product Marketing at Pegasystems. "Pega Marketing provides marketers with a single platform to innovate and evolve new strategies while driving revenue."

Supporting Resources:

For more information: Pega Marketing homepage

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About Pegasystems
Pegasystems (NASDAQ: PEGA) develops strategic applications for sales, marketing, service and operations. Pega's applications streamline critical business operations, connect enterprises to their customers seamlessly in real-time across channels, and adapt to meet rapidly changing requirements. Pega's Global 500 customers include the world's largest and most sophisticated enterprises. Pega's applications, available on-premises or in the cloud, are built on its unified Pega 7 platform, which uses visual tools to easily extend and change applications to meet clients' strategic business needs. Pega's clients report that Pega gives them the fastest time to value, extremely rapid deployment, efficient re-use and global scale. For more information, please visit us at

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