CAMBRIDGE, MA--(Marketwired - Feb 24, 2014) - Pegasystems Inc. (NASDAQ: PEGA), the software company powering the digital enterprise with Better Business Software™ that helps organizations engage customers, simplify operations, and embrace change, today announced that the company has appointed Robert Tas, age 45, to the positions of Chief Marketing Officer and Senior Vice President. Mr. Tas will lead Pegasystems' marketing globally, including brand, advertising, communications, product marketing and field activation teams.
Mr. Tas is a marketing and operations executive with over 25 years' experience. He was previously Managing Director, Head of Digital Marketing at JP Morgan Chase & Co. (JPMC). During his three years at JPMC, Mr. Tas built and led the Digital Marketing Group globally, which served both JP Morgan's wholesale business and Chase's consumer business. Prior to JPMC, Mr. Tas was a pioneer in the internet digital media industry, working at such companies as Tacoda Systems, 24/7 Real Media and a company he founded, Sportgenic, which was sold to Glam Media in 2010. Prior experiences also include a strong enterprise technology background from Sybase, CommerceOne, and eGain, where Mr. Tas held various executive sales, product, and marketing positions. In these roles, Mr. Tas was responsible for various aspects of product and services launches, life cycles, and field activities that directly contributed to revenue growth. Mr. Tas currently serves the boards of the Association of National Advertisers, the Ad Council, and the Mobile Marketing Association.
"Robert's unique consumer, digital, marketing and enterprise experience will be a tremendous asset to Pegasystems as we continue to accelerate our business globally," said Alan Trefler, Pegasystems Founder and CEO. "I believe that our organization will especially benefit from his proven ability to help grow brands globally in the technology industry, as well as his extensive experience in client side marketing initiatives."
"I am excited to join the Pegasystems team, as the company is poised to seize a tremendous opportunity in the enterprise software space," said Robert Tas. "Pegasystems' market leadership position, commitment to innovation, and focus on customer success have created a fantastic foundation for continued growth. I look forward to my role in leading marketing initiatives that will drive the overall awareness of Pegasystems, and support the ongoing expansion and success of the organization."
RSS Feeds for Pegasystems Press Releases, Pegasystems Media Coverage and Pegasystems Events
Pegasystems Build for Change® Platform is the heart of Better Business Software™. It delivers business agility and empowers leading organizations to rapidly close execution gaps and seize new opportunities. Pegasystems leverages its recognized leadership in Business Process Management (BPM), Multi-Channel Customer Relationship Management (CRM), Business Rules, and Adaptive Analytics to uniquely give its clients the power to engage customers, simplify operations and Build For Change®. For more information, please visit us at www.pega.com.
All trademarks are the property of their respective owners.