SOURCE: Pegasystems


May 14, 2014 12:14 ET

Pegasystems Chief Marketing Officer to Speak at the 2014 MIT Sloan CIO Symposium

Robert Tas to Discuss Best Practices for Digital Transformation of the Enterprise

CAMBRIDGE, MA--(Marketwired - May 14, 2014) -  Pegasystems Inc. (NASDAQ: PEGA), the software company powering the digital enterprise with Better Business Software®, today announced that Robert Tas, Chief Marketing Officer (CMO) of Pegasystems, will speak at the 11th Annual MIT Sloan CIO Symposium, in Cambridge, Mass. on Wednesday, May 21, 2014. Pega is a gold sponsor of this conference which is designed to provide Chief Information Officers (CIOs) with high level insight on how to lead their digital enterprises forward. Mr. Tas is the CMO participant, on the panel "CIO, CMO, CDO Perspectives on Digital Transformation," taking place at 3:00 p.m. in the Kresge Theater.

Mr. Tas and the other panelists will provide their perspectives as executives leading their organizations in digital transformation and will highlight best practices for forging stronger relationships amongst their roles for continued business success. As the global trend towards digitization accelerates, organizations need to reinvent their digital enterprises. Strong leadership is essential for creating a cultural transformation and identifying new technologies to meet the rapidly changing landscape.

The MIT Sloan CIO Symposium is a one-day conference held on the MIT campus. The event features more than 700 CIOs, senior executives and MIT academic thought leaders networking, collaborating, and exploring how innovative technologies and leading-edge research can help enterprises address digital transformation.


"Digital innovation is rapidly changing the business landscape. Organizations need to prepare both culturally and technologically to succeed in an environment where customers are more connected, informed and empowered than ever before," said Mr. Tas. "Ensuring that corporate leadership is aligned is a critical first step in becoming a digital enterprise. Having the right technology in place to enable this transformation is equally important and has now become a competitive differentiator for many global enterprises."

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About Pegasystems
Pegasystems Build for Change® Platform is the heart of Better Business Software®. It delivers business agility and empowers leading organizations to rapidly close execution gaps and seize new opportunities. Pegasystems leverages its recognized leadership in Business Process Management (BPM), Multi-Channel Customer Relationship Management (CRM), Business Rules, and Adaptive Analytics to uniquely give its clients the power to engage customers, simplify operations and Build For Change®. For more information, please visit us at

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