SOURCE: Pegasystems


May 05, 2014 09:00 ET

Pegasystems Enhances Distribution Management for Insurance Solution to Help Carriers Optimize Channel Sales Success

Pega Helps Insurers to Keep Pace With Rapidly Changing Market Conditions, Maximize Each Customer Interaction, Improve Front and Back-Office Integration and Increase Sales Pipeline Generation

CAMBRIDGE, MA--(Marketwired - May 5, 2014) - Pegasystems Inc. (NASDAQ: PEGA), the software company powering the digital enterprise with Better Business Software®, today announced significant enhancements to the company's Distribution Management for Insurance solution. As distribution channels continue to evolve across Web, mobile and social media, insurance carriers need an agile, multi-channel solution that will help them optimize omni-channel capabilities to improve agent effectiveness, improve front and back-office integration to automate fulfillment at the point of interaction, and increase sales pipeline generation. The Distribution Management for Insurance solution enables agents to adapt to rapidly changing market conditions and customer needs and supports their ability to grow profitable books of business. 

The Distribution Management for Insurance solution leverages Pega's Sales Force Automation (SFA) and Pega's Next-Best-Action Marketing solutions to provide insurance agents with dynamic guidance in recommending the optimal decision at each stage of the sales interaction. Using next-best-action capabilities provides agents with the ability to combat price competition with dynamic sales strategies which they can personalize and adapt for each opportunity.

This flexible and strategic platform is designed to accelerate channel effectiveness and provides the following benefits:

  • Multi-channel solution that can be extended seamlessly to support agent and policyholder needs;
  • Agile, 100 percent portable platform that is available on the cloud, on-premise and in hybrid deployments; and
  • Integrates seamlessly with existing legacy infrastructure and enhances the functionality of supporting solutions including traditional SFA solutions.

The Distribution Management for Insurance solution provides the tools that insurance sales organizations require to engage customers and prospects on their terms to maximize the customer's experience during each interaction. With Pega, insurers can leverage high-definition insight through predictive and adaptive analytics and add customer intelligence and relevance as needed. Insurance companies can gain enterprise visibility into production, leverage real-time data and institutionalize best practices across the sales force to increase channel production. Agents can perform their work on any device, including mobile phones, tablets and PCs. This increases the sales team's productivity by providing access to critical SFA capabilities through a user experience that is dynamically tailored to each device and that is available online or offline.

Pega will demonstrate the solution's capabilities at Booth #515 at the annual ACORD LOMA Conference being held in Orlando, Fla., on May 4-6, 2014.

Quotes & Commentary:

"The advent of new technologies and sales channels is forcing insurance companies to adapt or essentially pass sales opportunities over to the competition. Carriers that are able to adapt their business models to meet and support customers via the channel of their choice are going to build market share," said Chris Blatchly, Vice President, Global Insurance Business Line Leader at Pegasystems. "Early adoption of this solution by some of the world's largest insurance companies highlights how industry-leading companies are optimizing omni-channel sales to further their growth. Pegasystems has built a solution to help ensure that insurance carriers are not left behind as the world becomes more digital, especially through sales."

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About Pegasystems
Pegasystems Build for Change® Platform is the heart of Better Business Software®. It delivers business agility and empowers leading organizations to rapidly close execution gaps and seize new opportunities. Pegasystems leverages its recognized leadership in Business Process Management (BPM), Multi-Channel Customer Relationship Management (CRM), Business Rules, and Adaptive Analytics to uniquely give its clients the power to engage customers, simplify operations and Build For Change®. For more information, please visit us at

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