SOURCE: Pegasystems


October 04, 2011 11:40 ET

Pegasystems Founder and CEO Alan Trefler to Speak at BAI Retail Delivery 2011

Pegasystems to Also Sponsor and Exhibit in MR 2813 During October 11-13 Show

CAMBRIDGE, MA--(Marketwire - Oct 4, 2011) - Pegasystems Inc. (NASDAQ: PEGA), the leader in Business Process Management (BPM) and software for customer centricity, today announced that company Founder and CEO Alan Trefler will speak at BAI Retail Delivery on the FinTech 100 President and CEO Panel. This session is part of Pegasystems' ongoing, high-profile presence at BAI, which this year includes an exhibit in Meeting Room 2813 and Silver Sponsorship.

Titled, "What it's Really Going to Take to Transform Retail Banking," the panel is designed to discuss the strategies and technologies redefining the future of retail banking. It will take place from 9:45 a.m. - 10:30 a.m. on Wednesday, Oct. 12 in the FinTech Pavilion on the show floor in the McCormick Convention Center in Chicago.

Many of the world's major financial institutions have become more agile across retail banking, consumer card services, lending and commercial banking thanks to Pegasystems' Build for Change® technology. Unlike inflexible packaged applications or labor-intensive custom applications, Pegasystems gives financial institutions a flexible banking platform of the future that delivers a customer-centric view across products, call centers and channels. Strong predictive analytics capabilities help companies rapidly adapt to customer needs. This enables financial services organizations to strengthen relationships with their clients and drive share of wallet with service-generated revenue -- from acquisition and on-boarding to ongoing customer service and retention.

Quotes & Commentary:

Scott Andrick, Principal, Retail Banking, Pegasystems
"Given the seismic shifts underway, from increased competition to less loyal customer moving most, if not all, of their banking needs online, banks have the opportunity to increase customer loyalty and significantly expand revenue generation far beyond the branch. In order to be successful, however, banks need to move away from siloed thinking and apply advanced technology along with a proven and systematic approach."

Supporting Resources:

To read an article in BAI Banking Strategies on Pega's thought leadership in this area, visit:

To see more information about Pega's banking solutions, visit:

To read blogs from Alan Trefler and Scott Andrick blog, visit: and

RSS Feeds for Pegasystems Press Releases, Pegasystems Media Coverage and Pegasystems Events

About Pegasystems
Pegasystems, the leader in business process management and software for customer centricity, helps organizations enhance customer loyalty, generate new business, and improve productivity. Our patented Build for Change® technology speeds the delivery of critical business solutions by directly capturing business objectives and eliminating manual programming. Pegasystems enables clients to quickly adapt to changing business conditions in order to outperform the competition. For more information, please visit us at

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