SOURCE: Pegasystems


January 22, 2013 10:00 ET

Pegasystems Has Been Retained by the Macif Group to Build Its Customer Relations Management Solution

PARIS--(Marketwired - Jan 22, 2013) - Pegasystems Inc. (NASDAQ: PEGA), the leader in Business Process Management (BPM) and a leading provider of Customer Relationship Management (CRM) solutions, today announced a new client in France: Macif, a large insurance and services group. Sopra Group, a major player in consultancy, computer services and software production in Europe, will be responsible for the implementation of this strategic project.

In connection with its Enterprise Project, the Macif Group has reaffirmed that the quality of relations with its 5 million plus members was a priority in looking after them for day-to-day transactions and throughout their life. MACIF has therefore launched an overall Customer Relations Management overhaul programme aimed at improving member satisfaction and increasing its operational efficiency in all channels.

"The Macif Group wanted to equip itself with an efficient, modular solution that will allow it to have a bespoke CRM tool to supplement the existing information systems. We compared several suppliers with respect to technical and functional aspects. The Pegasystems solution was chosen by future users through a collaborative process ensuring that the implemented CRM solution met their needs," says Eric Sorin, IT and Telecoms Director of the MACIF Group.

"We are delighted to be involved with Macif and the supplier, Pegasystems, in this strategic project," says Christophe Dujardin, Director of the Insurance and Social Security Division of the Sopra Group. "This project reinforces Sopra Group's positioning in the market for major transformation programmes for companies and public bodies. By choosing Pegasystems, Macif is arming itself with a fully flexible solution that provides a completely new customer experience. Our thorough knowledge of what Macif has at stake, sound experience and success in the field of integration and CRM and true commitment should make a large contribution to the success of this project."

"The choice of Pega solutions will enable Macif to include new services that will improve monitoring of its customer relations. This overall project will enable Macif to have what we call a high definition view of its customers. That means not only that the company has a complete view of a customer, but also that our software provides it with information that enables them to anticipate their customers' needs and wishes. Macif's advisers and tele-advisers will therefore be in a position to anticipate their expectations with perfectly tailored offers," says Gilles Azoulay, Country Manager, West Europe, at Pegasystems.

RSS Flow for Pegasystems press releases, media coverage of Pegasystems and Pegasystems events

About Pegasystems
Pegasystems revolutionizes how leading organizations optimize customer experience and automate operations. Our patented Build for Change® technology empowers business people to create and evolve their critical business systems. Pegasystems is the recognized leader in business process management and is also ranked as a leader in customer relationship management software by leading industry analysts. For more information, please visit us at

About Sopra Group
A major European player in the consultancy field, technological services consultancy and software production, Sopra Group achieved a turnover of Euro 1.05 bil. in 2011 and has more than 13,000 employees today. Thanks to a historic culture of excellence and strong functional and technological sectoral experience, the Group offers its clients an overall approach based on a tested industrial plan of action. Sopra Group's ambition is to enable its clients to achieve success with transformation projects linked to their competitiveness and growth. Its area of competence extends from upstream strategic thinking to managing large programmes. For more information, visit us at

Contact Information