SOURCE: Pegasystems


January 14, 2016 14:30 ET

Pegasystems Receives Two 2016 CUSTOMER Product of the Year Awards

Pega Customer Service and Pega Marketing Honored for Exceeding Customer Expectations

CAMBRIDGE, MA--(Marketwired - January 14, 2016) -  Pegasystems Inc. (NASDAQ: PEGA), the software company empowering the world's leading enterprises with strategic business applications, announced today that leading technology media company TMC has named the Pega Customer Service and Pega Marketing applications as 2016 CUSTOMER Product of the Year Award winners. This is the second consecutive year Pega Customer Service has been honored with this award.

These awards represent how Pega Customer Service and Pega Marketing are enabling businesses to better connect with customers to deliver differentiated experiences. Pega Customer Service manages the complexities of today's customer journeys by anticipating customer needs, connecting customers to the right people and systems, and guiding service representatives through every interaction. Pega Marketing provides intelligent interaction recommendations while reducing friction across channels, resulting in streamlined, personalized, and customer-centric marketing efforts. Powered by the Customer Decision Hub, both applications analyze customer data in real time with predictive, self-learning analytics to offer suggestions on the best possible action. 

The 2016 CUSTOMER Product of the Year Awards recognize vendors advancing the call center, CRM, and teleservices industries. Presented by TMC, a leading business-to-business and integrated marketing media company serving the communications and technology industries, the award recognizes products that enable their clients to meet and exceed customer expectations.

Quotes & Commentary:

"The 2016 CUSTOMER Product of the Year Awards honor companies that offer elite solutions committed to excellence in customer engagement," said Rich Tehrani, CEO, TMC. "Pega Customer Service and Pega Marketing are innovative solutions, and we are excited to see how Pegasystems continues to enhance the CRM industry."

"It's no longer enough to deliver basic customer service and marketing campaigns to your customers. With increasing customer expectations, organizations need to elevate strategies with a deeper level of personalization and relevancy during each customer interaction," said Don Schuerman, Chief Technical Officer and Vice President of Product Marketing, Pegasystems. "We are excited receive this award, which honors Pega's continuous journey of evolving the CRM market so that our clients can create the happiest, most loyal customers possible."

About Pegasystems

Pegasystems (NASDAQ: PEGA) develops strategic applications for marketing, sales, service, and operations. Pega's applications streamline critical business operations, connect enterprises to their customers seamlessly in real-time across channels, and adapt to meet rapidly changing requirements. Pega's Global 2000 customers include many of the world's most sophisticated and successful enterprises. Pega's applications, available in the cloud or on-premises, are built on its unified Pega 7 platform, which uses visual tools to easily extend and change applications to meet clients' strategic business needs. Pega's clients report that Pega gives them the fastest time to value, extremely rapid deployment, efficient re-use, and global scale. For more information, please visit us at

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