SOURCE: Pegasystems

Pegasystems

June 01, 2016 09:00 ET

Pegasystems Recognized by Independent Research Firm as a Strong Performer in Cross-Channel Campaign Management

Report Ranks Pegasystems With the Highest Score Possible in Customer Analytics and Delivery Models Criteria

CAMBRIDGE, MA--(Marketwired - June 01, 2016) -  Pegasystems Inc.,(NASDAQ: PEGA), the software company empowering the world's leading enterprises with strategic business applications, today announced it has been recognized as a Strong Performer by Forrester Research in The Forrester Wave™: Cross-Channel Campaign Management, Q2 2016 (1) report. Pegasystems received the highest possible scores in the customer analytics and delivery models criteria.

In the report, Forrester assessed and qualified 15 vendors on the strength of their cross-channel campaign management (CCCM) offering against 26 criteria. The report states: "The lines between CCCM and real-time interaction management (RTIM) are blurring as B2C marketers transition from executing scheduled campaigns to orchestrating contextually relevant interactions with individual customers."

According to the report: "Pegasystems leads in terms of real-time interaction management (RTIM) -- a critical CCCM requirement. Pegasystems provides personalized inbound interactions via mobile, web, and eCommerce, as well as offline recommendations via contact centers, networked devices, and customer-facing staff."

This recognition follows a series of reports from top industry analyst firms that distinguish Pega's end-to-end suite of CRM applications for marketing, sales, and service. Pegasystems was recently named a Leader in the following reports: The Forrester Wave™: Real-Time Interaction Management, Q3 2015 (2); the Gartner Magic Quadrant for the CRM Customer Engagement Center (3) for the fifth consecutive year; the Ovum Decision Matrix: Selecting a Customer Relationship Management Solution, 2016-17 (4); The Forrester Wave™: Customer Service Solutions For Enterprise Organizations, Q4 2015 (5), and The Forrester Wave™: CRM Suites for Large Organizations, Q1 2015 (6).

Powered by the Customer Decision Hub, Pega Marketing delivers personalized interactions throughout the customer journey by leveraging next-best-action analytics that allow marketers to deploy the right message at the right time on the right channel. It helps clients win over demanding customers by providing the intelligence to develop one-to-one engagements that drive customer satisfaction and value.

Quotes & Commentary:

"Today's marketers are charged with driving personalized and contextually-relevant customer experiences while adapting to changing customer needs," said Don Schuerman, Vice President of Product Marketing and Chief Technology Officer, Pegasystems. "However, most struggle to respond in an authentic and consistent way. We believe that this recognition from Forrester speaks to Pega's ability to help marketers develop a greater understanding of the customer so they can interact in the most personalized way possible across all channels, online and offline, at any scale."

Supporting Resources:

The Forrester Wave™: Cross-Channel Campaign Management, Q2 2016

Product background: Pega Marketing

Product background: Pega CRM applications

Press release: Pega Customer Decision Hub

About Pegasystems

Pegasystems (NASDAQ: PEGA) develops strategic applications for marketing, sales, service, and operations. Pega's applications streamline critical business operations, connect enterprises to their customers seamlessly in real-time across channels, and adapt to meet rapidly changing requirements. Pega's Global 3000 customers include many of the world's most sophisticated and successful enterprises. Pega's applications, available in the cloud or on-premises, are built on its unified Pega 7 platform, which uses visual tools to easily extend and change applications to meet clients' strategic business needs. Pega's clients report that Pega gives them the fastest time to value, extremely rapid deployment, efficient re-use, and global scale. For more information, please visit us at http://www.pega.com.

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  1. Forrester Research: The Forrester Wave™: "Cross-Channel Campaign Management, Q2 2016," Rusty Warner with Srividya Sridharan, Christian Austin, and Tyler Thurston, May 31, 2016
  2. Forrester Research: The Forrester Wave™: "CRM Suites for Large Organizations, Q1 2015," Kate Leggett, with Stephen Powers, Fraser Tibbetts, and Arelai Ephraim, March 25, 2015
  3. Gartner, Inc., "Magic Quadrant for the CRM Customer Engagement Center," Michael Maoz, Brian Manusama, May 4, 2016
  4. Ovum Decision Matrix: Selecting a Customer Relationship Management Solution, 2016-17
  5. Forrester Research: The Forrester Wave™: "Customer Service Solutions For Enterprise Organizations, Q4 2015," by Kate Leggett and Ian Jacobs, with Stephen Powers and Danielle Geoffroy, December 13, 2015
  6. Forrester Research: The Forrester Wave™: "Real-Time Interaction Management, Q3 2015," Rusty Warner with Srividya Sridharan, Olivia French and Matthew Izzi, July 29, 2015

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