SOURCE: Pegasystems


November 06, 2014 10:30 ET

Pegasystems Signs New Partner Adqura to Extend Its CRM and Marketing Solutions

READING, UK--(Marketwired - Nov 6, 2014) - Pegasystems Inc. (NASDAQ: PEGA), the software company powering the digital enterprise, today announced it has signed a partnership agreement with Adqura to take customer relationship management solutions into new markets and help existing and new clients in Europe deliver more value to their customers.

Adqura works with clients in a range of vertical markets, including telecommunications, financial services and leisure, enabling companies to translate their business vision into tangible customer experience goals and strategies. The partnership will enable Pega to leverage Adqura's strong marketing consultancy and programme delivery experience to enhance the value proposition of Pega's customer relationship management applications through Adqura's strategy and management counsel as well as enhanced decision management expertise. Customers will benefit from a full end-to-end service delivery that drives substantial increases in revenue and customer retention.

In today's digital world many organisations have well established marketing programmes but are constrained by siloed web, mobile, customer service and eCRM operations that result in inefficiency. The combined strengths of Pega and Adqura will enable customers to drive more personalisation and engage meaningfully and consistently with their customer base across all touchpoints.

Kayvan Mahinfar, Company Officer at Adqura, commented, "We recognise Pega as the market leader within the customer decisioning space and are looking forward to working closely together to deliver world leading CRM and decisioning solutions to all of our customers. Our partnership with Pega will give our customers the ability to achieve their business objectives through the combination of our expertise and Pega's flexible and powerful platform."

John Barone, Vice President of Alliances at Pega, added, "The ability to deliver successful projects to our customers is critical in our choice of partners and ultimately to our reputation and success. Adqura combines technical capability to successfully deliver a Pega project with the added benefit of strategic and industry kowledge to quickly and effectively add value to our customer engagements."

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About Pegasystems
Pegasystems Build for Change® Platform is the heart of Better Business Software®. It delivers business agility and empowers leading organizations to rapidly close execution gaps and seize new opportunities. Pegasystems leverages its recognized leadership in Business Process Management (BPM), Multi-Channel Customer Relationship Management (CRM), Business Rules, and Adaptive Analytics to uniquely give its clients the power to engage customers, simplify operations and Build For Change®. For more information, please visit us at

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