SOURCE: Pegasystems


June 16, 2015 11:00 ET

Pegasystems Wins ISM Top 15 CRM Software Award

CAMBRIDGE, MA--(Marketwired - June 16, 2015) - Pegasystems Inc. (NASDAQ: PEGA), the software company empowering the world's leading enterprises with strategic business applications, today announced it has been selected by ISM Inc., Customer-Centric Strategic Advisors, as a Top 15 CRM Enterprise Software Award winner for 2015/16.

Pega CRM applications were chosen after intensive testing by the ISM Software Lab, which has conducted these rankings of the top CRM software for the last 25 years. Winners were chosen based on 179 selection criteria, including 96 business functions, 42 technical features, 18 implementation capabilities, six real-time criteria, and 17 user-friendly/support features.

"As customer expectations reach new heights, providing a superior customer experience has become more important than ever, which is why we are honored to be recognized by ISM as one of the leading CRM application providers in the industry," said Kerim Akgonul, Senior Vice President of Products, Pegasystems. "Pegasystems has transformed the way businesses look at CRM from static systems of record to dynamic strategic solutions that help differentiate their brand. This award validates our approach to customer engagement, which is creating interoperability across marketing, sales and customer service, connecting to operations, and eliminating silos across businesses and channels."

Pega's CRM applications for marketing, sales, customer service and operations help businesses better connect with customers by ensuring their experiences are seamless, straightforward and tailored to customers' individual needs. Pega applications use adaptive technology to meet the changing demands of today's digital customers. Available in the cloud or on-premises, these applications are built on the Pega 7 platform, which uses visual tools to easily build, extend and change applications to meet clients' strategic business needs without the need for manual coding.

"The winners of the Top 15 awards are the influencers in the CRM community as they make significant advancements in both functionality and connectivity for sales, service and marketing professionals; offer better decision making tools for executives; and provide more intimate connectivity with today's Digital Clients," said Barton Goldenberg, Founder and President, ISM. "Pegasystems is helping CRM continue to evolve in new ways by helping businesses deliver the right message at the right time on the right channel to their customers."

Supporting Resources
ISM Guide
Pega Strategic Applications
Pega 7 Platform

Pegasystems (NASDAQ: PEGA) develops strategic applications for sales, marketing, service and operations. Pega's applications streamline critical business operations, connect enterprises to their customers seamlessly in real-time across channels, and adapt to meet rapidly changing requirements. Pega's Global 2000 customers include many of the world's most sophisticated and successful enterprises. Pega's applications, available in the cloud or on-premises, are built on its unified Pega 7 platform, which uses visual tools to easily extend and change applications to meet clients' strategic business needs. Pega's clients report that Pega gives them the fastest time to value, extremely rapid deployment, efficient re-use and global scale. For more information, please visit us at

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