December 18, 2008 12:43 ET

PEI Five-year-old Wins $25,000 Scotties Design Challenge

TORONTO, ONTARIO--(Marketwire - Dec. 18, 2008) -

Editors Note: 2 Photos are available with this Press Release.

Five-year-old Lily Campbell of Charlottetown, Prince Edward Island, is the winner of the first-ever Scotties Design Challenge with an impressionistic painting of fruit that she created when she was only three. Louise Campbell, her mother, entered Lily's painting into the national online competition at last spring. It challenged Canadians to design the next new Scotties box based on the theme, "Inspiration is Everywhere".

"I've always loved this painting. I have it framed and hanging in our living room," says Louise of Lily's $25,000 prize-winning painting. "When I read about the Scotties Design Challenge, I immediately thought Lily's artwork would look great on a box of facial tissue, but I never dreamt we would actually win!" she says.

The Scotties Design Challenge drew 23,000 entries at from March - June 2008. Top prize was a $25,000 Kimberley Seldon room make-over and your design on a new Scotties box to be sold in stores across Canada, starting March 2009.

"The Scotties Design Challenge was conceived to find out what inspires our consumers," says Scotties Category Director, Wendy Mommersteeg. "We received an amazing 23,000 entries and connected with Canadians in a fresh, fun, interactive way. We were extremely impressed with the quality of art submitted," she says.

Scotties Inspiration is Everywhere

A panel of judges whittled the 23,000 entries submitted over the four-month challenge down to 70 semi-finalists. Their designs were posted at, where Canadians were invited to vote for their favourite design. The winner was decided based on votes, uniqueness and overall 'fit' with the Scotties family.

"It was difficult to choose just one winner from so many beautiful designs," says Ms. Mommersteeg. "We look forward to seeing Lily's awe-inspiring design on Scotties boxes across Canada in the spring."

The Scotties Design Challenge judges also selected five runners-up, each of whom received a beautiful Kimberley Seldon chair valued at $1,300. They include:

Barb Carr, ON - A professional artist and Kingston resident, Barb Carr's design is part of her new "Summer Woods" series. "I am inspired by the woods around our house: the overlapping layers of colour created by the sun dappling through them, and the intricacy of the patterns created by the tree trunks, branches and leaves," explains Ms. Carr, who entered three works of art in the competition. All three made it to the semi-finals.

Louis Benoit, QC - "I have always been seduced by the translucidity of glass, colour and light," says professional stained glass artist, Louis Benoit, whose design is taken from a work of art he designed and created himself.

Trish Rintoul, ON - A professional artist from Tobermory, Trish Rintoul's "Blue Orchids", is taken from her original oil painting on canvas.

Jan Dolby, ON - "All my girlfriends - and the giggles - inspired this one," says Jan Dolby of her colourful interpretation of women laughing.

Christie Jeffers, BC - Christie says her black and white silhouette design was inspired by simple patterns found in nature.

"I'm thrilled to report that Scotties first-ever online Design Challenge was a massive success," concludes Ms. Mommersteeg. "Our 23,000 entries prove Canadians are inspired by Scotties. And please keep an eye out for Lily's box next March."

About Kruger Products

Kruger Products, maker of Scotties facial tissue, is Canada's leading tissue manufacturer and serves the Canadian consumer market with such well-known brands as Cashmere, Purex, SpongeTowels and White Swan, as well as away-from-home products for industrial and commercial use across Canada. Kruger operates facilities in Quebec, Ontario, Alberta, British Columbia, Newfoundland and Labrador, in the United States and the United Kingdom and has 9,000 employees.

Additional photography of Louise and Lily Campbell and Scotties Design Challenge
runner-up boxes is available via FTP site with the following information:


Username: Media99

Password: journalism

Contact Information