NEW YORK, NY--(Marketwired - August 27, 2014) - Keek Inc. (TSX VENTURE: KEK) (OTCQX: KEEKF) announced today that Pei Huang has been named Director of Analytics and Business Insights. Huang, most recently at Yahoo!, will be responsible for defining, building and deploying analytics using current data to accurately understand user behavior and business insights. Keek recently announced its plans to monetize the platform. Huang will be instrumental in the roll out process by helping to enhance the product roadmap and assisting the development team in understanding key priorities from a specific point of view. She will also be working with the marketing team to analyze results and investments and with the sales team to continue to develop the monetization and pricing model. Huang will report to CEO Alex Cameron.
Cameron said: "We are thrilled to have Pei on board as she will serve us well in all critical elements of delivering insights at a more sophisticated level. Her expertise will allow us to make stronger data driven decisions and the necessary choices in mapping marketing investment returns, user experience determinations and continued monetization analysis within the layers we are modeling. She will lead the ongoing build of data support as a nucleus that bridges departments with cross communication of data intelligence. She thrives on building and making valuable contributions in that process which makes her a perfect cultural fit, as well."
"It only took 36 seconds for me to fall in love with Keek," said Huang. "I am thrilled to join such a dynamic and innovative company, and be part of the team that is redefining the video social space. Together, we will continue to enhance the experience of the existing Keekers around the globe, and make Keek the daily habit for more people."
Keek Chief Product Officer Jamie King said: ""Pei is an excellent addition to our team. Her experience in data modeling and quantitative analysis will be instrumental in helping us understand our users in fundamentally new ways, allowing us to discern patterns that have predictive value whilst delivering a superior product experience."
Prior to joining Keek, Huang was serving as Analytics Product Manager with Yahoo! In that role, she supported the successful launch of Yahoo's newest advertising solution, overseeing a team of engineers and data scientists to work on the design, development and launch of several advanced analytics products. She acted as the product owner and provided end-to-end management of the product lifecycle from concept to phasing out the product. Before her stint at Yahoo!, Huang served as Manager of Analytics and Research at interClick.
Keek is a leading mobile video social network with 69 million members worldwide. Keek is easy to use, fast and personal. With Keek, members around the world create and interact with videos up to 36 seconds in length and 111 characters of accompanying text, in either public or private views. Keek makes it simple for anyone to instantly create, distribute, discover and react to content in real-time across mobile devices and the web. The Keek app is available in over 190 countries across 6 global regions, and in 36 languages.
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